We need you to write a business/marketing plan including business development activities for in home care for the disability (NDIS) and aged (my aged care) in Australia.
Our organisation is providing these services and with the increase in competition with changes in government regulations and funding we are looking to formalise our business plan / marketing plan and develop the business further.
The Australian market is emulating the British market as they have already undergone these government reforms and opened up their market and hence would be a good place to start with research.
We require a greater focus on the marketing and business development activities.
On going support will also be required create on going documents, content and articles. We feel that if you do the research successfully for this business plan to be relevant and comprehensive, you will have the capabilities, understanding and basically a head start in assisting with the rest of the content they we will require.
Our target segment within the aged and disability sectors is the Culturally And Linguistically Diverse (CALD) demographics as a primary point, however we are more keen on providing a quality service that our customers can be glad to be associated with as well as our support workers who will be proud and empowered to work for us.