PUWER Strategy Video for Spiers Engineering

Spiers Engineering Safety Video Brief 1. Video Objective Purpose: Educate viewers on the Planning and Implementation Prioritisation Process (PIPP) as the foundation of a successful PUWER strategy. Use the video to promote Spiers Engineering Safety's planning service and, when relevant, the inspection service. Target Audience: Engineering Managers, Compliance Officers, and Procurement Teams looking to improve or establish a PUWER compliance strategy. 2. Key Message Core Takeaway: "A good PUWER strategy starts with a solid plan. A good plan must identify which assets need a PUWER inspection, assess the risk and priority of these assets, and establish the appropriate inspection intervals." 3. Supporting Points Primary Pain Points (Emphasized with examples): Incomplete Asset Tracking Lack of Risk-Based Prioritization Over-Reliance on Manual Processes Missed Inspections Secondary Pain Points (Brief Mentions): Limited Awareness of Regulatory Changes Unclear Responsibilities Inadequate Documentation Overlooking Minor or New Equipment Resource Constraints 4. Call-to-Action (CTA) Offer: Invite viewers to claim a "first day free" for PUWER planning. Emphasize limited availability to create urgency through an oversubscribed approach. Access: Provide a QR code within the video for easy scanning, along with a visible link displayed in the video and available as a clickable link wherever possible (e.g., video description). 5. Visual and Branding Guidelines Logo Placement: Bottom right corner or centred in intro/outro slides. Colour Scheme: Primary Colour: Navy Blue (#465364) Accent Colours: Grey (#AAAAAA) and Yellow (#DCAA3D) Background Colour: White (#FFFFFF) Font: Arial or Helvetica for readability. Graphics: Simple icons to illustrate pain points, keeping animations minimal. Subtitle Style: Bold, in-brand colours for emphasis, with a semi-transparent background if needed. 6. Tone and Style Voiceover: Use the existing voiceover as a guide for the video. Adjustments to the voiceover can be made where appropriate to enhance flow or clarity. Accent: Neutral or Midlands English accent. Pace: Steady and moderate to ensure clarity. Language: Professional and accessible, with minimal jargon. 7. Script Guidelines Length: 1-3 minutes. Structure: Concise sentences, clearly segmented by introduction, body, and CTA. Engagement: Start with a hook, followed by pain points and solutions. 8. Technical Specs Resolution: 1080p minimum, adjusted for each aspect ratio below: Formats & Aspect Ratios: 16:9 (Standard): For YouTube, LinkedIn, and desktop viewing. 1:1 (Square): For Instagram feed posts and LinkedIn mobile. 9:16 (Vertical): For Instagram Stories, Facebook Stories, and TikTok. Format: MP4 for compatibility across platforms. Audio: Clear English voiceover with no background noise or music. 9. Animation and Editing Requirements Animations: Light, clean animations for the primary pain points to ensure they’re memorable, with minimal transitions otherwise. Software: Major animations to be done in After Effects; final edits in Premiere Pro. Source Files: Provide all source files, including plugins, code, or similar assets, for future updates. 10. Distribution Channels Primary: LinkedIn, YouTube, Instagram, Spiers Engineering Safety website. Optional: Email newsletters, targeted landing pages. Use a minimalist visual style to keep the audience focused primarily on the message. An adobe library will be shared with you for access to relevant assets as required. Use simple and modern icons and animations.

Project ID: 38736606