The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

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The Meta Pixel can collect the following data:

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  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
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  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
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  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
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  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
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  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
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Baseret på 7,467 bedømmelser, giver vores klienter os Meta Pixel Experts 4.94 ud af 5 stjerner.
Ansæt Meta Pixel Experts

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

rn

The Meta Pixel can collect the following data:

rn
    rn
  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • rn
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • rn
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • rn
  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
  • rn
  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
  • rn
Baseret på 7,467 bedømmelser, giver vores klienter os Meta Pixel Experts 4.94 ud af 5 stjerner.
Ansæt Meta Pixel Experts

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    I run a local clinic and already have both Google Ads and a Facebook Ads account active, but the campaigns are not delivering the volume or quality of leads we need. I’m looking for someone who can take full ownership of our performance marketing: refine or rebuild the campaigns on Google and Facebook, install or repair all conversion-tracking tags (Google Tag Manager, GA4, Meta Pixel), and then optimise continuously for high-intent form fills and phone calls. What I expect from you • Set up our existing Google Ads and Facebook Ads structures and identify wasted spend or missed opportunities • Configure end-to-end tracking so every call, form submission, and booked appointment is captured reliably across both platforms and surfaces in our CRM • Create or restructu...

    €170 Average bid
    €170 Gns Bud
    32 bud

    Project Title Custom Event Ticket Booking Platform (QR Ticketing + WhatsApp + Email + OTP Login) –No Plugins Project Overview We are building a custom event ticket booking platform for a business event. This system must be custom-developed code, not based on WooCommerce or any ready-made WordPress ticket plugins. The ticket booking module will be hosted on a subdomain of our website and must run on standard Linux hosting (GoDaddy). Example: The platform should allow users to: register for tickets select ticket types complete payment receive QR-based tickets receive confirmation via email and WhatsApp allow scanning of tickets during the event Important Technical Conditions No WooCommerce or WordPress ticket plugins Must be custom code Must run on Linux hosting Must use MySQL or si...

    €339 Average bid
    €339 Gns Bud
    54 bud
    Facebook Lead Ad Campaign Setup
    21 timer left
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    I need a specialist who can set up and manage a Facebook lead generation campaign focused on capturing phone numbers. The objective is clear: generate a steady flow of qualified leads by targeting users based on specific age and gender brackets. Here’s what I expect from the engagement: • Campaign architecture: build a complete Lead Ads funnel, including the instant form optimized for mobile number capture. • Targeting: configure audiences around the agreed-upon age and gender segments, refining with look-alikes or interest layers if that will improve lead quality. • Creatives & copy: produce eye-catching visuals and concise ad text aligned with the offer. • Tracking & reporting: install the Meta pixel where needed, set up conversion tracking, and...

    €97 Average bid
    €97 Gns Bud
    24 bud

    My Shopify dropshipping store is ready for aggressive growth, and Google Ads will be the first engine driving it. I need an expert who can build, optimise, and continually scale campaigns that turn ad spend into profitable sales. The job starts with a full account audit (Google Ads, Google Merchant Center, GA4, and the Shopify feed) followed by the creation of a smart campaign structure—Shopping, Performance Max, and high-intent Search ads. From day one the focus is conversion value and ROAS, not vanity metrics. Daily bid and keyword adjustments, audience testing, and creative refreshes should be second nature to you. Once Google Ads is delivering predictable returns, we will roll winning insights into Facebook Ads Manager and TikTok Ads Manager to unlock even more volume. Familiar...

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