Linguistics encapsulates the development of skills relating to communication; listening, speaking, reading and writing. It focuses on the way words and patterns of words sound, and ultimately the way a message is conveyed. It is essential to anyone in any business and setting. How likable or even how trustworthy someone appears is partially due to their understanding of how to communicate and articulate themselves in any given situation.

Great linguistic skills can help anyone in a customer-facing role to make their customers feel respected and valued, which would increase their appreciation of the related business. Linguistics is a key skill for advertising as the wording of a flyer or billboard can greatly change its efficacy. These skills are also utilized in responding to queries and forging business relationships. A great communicator is very persuasive, as they can carefully choose their words to elicit an emotional
response from another party.

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