What is an advertising banner on a websiteJobs

I need an experienced social media marketer to create an engaging advert for my physical product, specifically tailored to seniors. This launch campaign should be visually appealing and resonate well with this demographic. Your role would include: -Creating video/image ad content -Mobile friendly ad design Will prob need to create animation PLEASE READ- this is short clip budget is 50 pound so if u want more don’t ask me to negotiate because the budget doesn’t exist Experience and skills needed: -Proficiency in digital advertising, especially on Facebook and Instagram -Experience with targeting seniors in social media campaigns -Proven track record of effective social media ads for physical products -Possessing a creative...

I am in need of a talented professional to assist in building an advanced platform. Specific features and functionalities haven't been decided yet but could potentially include data analytics, CRM integration, and e-commerce capabilities. Ideal candidates should possess ample experience in platform development and customization, with an added advantage in the aforementioned areas. For those interested and believe they're a great fit, please include in your application your past work and experiences as well as a detailed project proposal. This platform aims to potentially streamline our business operations or improve customer experience or even increase sales and revenue. With your help, we aim to make this undecided purpose a reality....

Vær venlig at Tilmelde dig eller Log ind for at se detaljer.

I need the expertise of a seasoned Facebook ads manager who can devise strategic and high-converting ad campaigns that effectively target fitness enthusiasts across both genders. Your principal task will be obtaining qualified leads for a fitness program I offer in the USA. I'm attracted to freelancers with a verified history of facilitating profitable ad campaigns in the fitness market. Key responsibilities: - Develop and manage high-converting ad campaigns on Facebook - Generate quality leads for the fitness program Ideal skills: - Proven experience in running Facebook ads targeting both genders - Extensive knowledge of the fitness industry and its fitness program promotion - Proven expertise delivering high ROI managed campaigns - Convert impressions...

...I need the following changes and addition to my website The website is complete about 80-90%. A lot of changes are minor and some require just changing the settings and can be done in few hours and the rest could take few days or maybe more, depending on your experience and expertise with such websites. Section 1. 5% >Capital letter to be removed from most of the pages >Arrow to go top of the page. Only Arrow. No box that hides a part of website. >Logo Could have link to Home Page. >Some more Boxes could go Blue on Hover like MAKE AN OFFER box on Car details page. >Loan Calculator Box to be renamed as Model Specification and I should be able to upload a PDF or JPEG there. The link to upload t...

Menulis cerita pendek fiksi, menulis puisi, menggunakan Microsoft word dan Microsoft Excel, menggunakan Canva untuk membuat sertifikat, poster, banner, dsb.

I'm searching for a proficient SEO expert to help increase subscribers for a sports betting related newsletter, primarily focused on casual sports bettors and sports fans. You'll need to leverage the best SEO strategies that align with creativity and obtaining organic subscriptions. Your responsibilities: * Identify and Implement SEO strategies to ensure increased organic traffic and subscriptions * Intellectually target our primary audience - Novice Sports Bettors, Casual Sports bettors and sports fans * Utilize analytics to measure success and adjust tactics as necessary Previously, I've used paid advertising as a strategy, but I'm interested in exploring other effective solutions, so fresh ideas are welcomed! Ideal candidate: ...

As an established brand, our main objective is to drive significant traffic to our website thereby increasing sales through an effective outdoor advertising campaign. Key requirements for this project include: - Strong experience in crafting effective outdoor advertising strategies - Proven success in previous campaigns demonstrating an increase in brand awareness and website traffic. - Expert understanding of current outdoor advertising best practices A qualified freelancer will be asked to provide evidence of their experience in this field. Exploration of your past successes is more important to us than an intricate proposal. This project offers a fantastic opportunity to showcase your expert...

I'm in need of an experienced developer to launch and promote a new Telegram Channel centered around the Stock Market. Your responsibility won't just end at creation, I require an expert who can successfully increase real member engagement through targeted promotion. • Skills and experience: - Proven track record in Telegram channel creation and growth - Expertise in promotion and advertising on Facebook, Instagram, and Twitter - Knowledge and understanding of the Stock Market niche is a plus • Responsibilities: - Create a new Telegram Channel - Design and implement a successful promotional strategy using Social Media Advertising - Increase the real dedicated member base with a...

derived oscommerce, with functioning GDPR banner (for cookies and privacy) adaptation to Consent Mode v2 necessary for Google ADS

I'm looking for a creative, meticulous designer to deliver a poster for a trade exhibition, specifically promoting our speciality chemicals. The poster's primary purpose is to shine a spotlight on our product line in a highly competitive environment. Key Aspects: • Promote our speciality chemical products effectively. • Utilize a clean, minimalist design, but do not shy away from incorporating vibrant and colorful elements to make our services stand out. • This design needs to be captivating to our target audience and should invoke interest. Required Skills and Experience: • Proven experience in graphic design, specifically posters. • Knowledge of marketing and advertising principles. &bu...

I'm looking for a SAAS sales expert to assist me in boosting both customer acquisition and retention, ultimately, transforming these elements into significant revenue growth. Specifically, I require you to: - Identify and advice on strategies to allure early adopters: I'm targeting startups, small businesses, and also enterprise companies. You need to have experience in working with these kinds of businesses. - Develop a creative outreach strategy: I currently have no idea how to effectively reach my target market, so I want you to develop a strategy for that. We could use email marketing, social media advertising, content marketing, or other proven methods you might suggest. Your background should primarily be within SAAS sales, equipped wit...

I'm looking for a skilled graphic designer to create a striking banner promoting a workshop event. 1. 3 ft wide x 6 ft wide standee 2. 6 ft wide x 5 ft wide backdrop banner both designs needed in corel draw content remains the same. Key responsibilities: - Conceptualize, design, and implement an eye-catching banner. Required skills and experience: - Proven experience in banner design. - Ability to clearly communicate event details through design. - Knowledge in visual layout and typography. - Creative thinking with attention to detail. Your task is to bring the essence of our workshop to life, promoting it distinctively and effectively. Your banner design should attract attention and generate interest in our...

I'm launching a new site and need experienced marketing specialists to create engaging advertising material for TikTok, Instagram, and Facebook. My main aim is to: - Boost brand visibility and recognition among a diverse age group of 18-50 years old. Ideal candidates should have: - Proven experience in creating captivating social media ads - In-depth knowledge of the latest trends on the specified platforms - A keen understanding of targeting and optimizing for specific age demographics. Bring your creativity and let's increase brand awareness together!

...am in search of a digital marketing and e-commerce sales expert to dramatically increase the sales of a specialized kitchen tool: our wooden coconut scraper, currently listed on Amazon and Meesho. This unique product has significant potential that hasn't yet been fully realized in terms of sales. I believe that with the right expertise, we can turn this situation around. Objective: To enhance the visibility and sales of the wooden coconut scraper on Amazon and Meesho platforms. To deploy a strategic approach that encompasses optimized product listings, targeted advertising campaigns, and promotional activities. Payment Plan: We offer a performance-based payment model to foster a result-oriented partnership: 1. An in...

I am actively seeking a full-time, entry-level position within the Marketing and Advertising sector. Ideal skills and expertise: - Strong foundational knowledge of Marketing principles and Advertising strategies - Creative thinking and ability to strategize effective marketing campaigns - Excellent communication and teamwork capabilities - Demonstrated problem-solving abilities and resilience - An understanding of the evolving digital marketing landscape For interested applicants, having a degree or relevant coursework in Marketing, Business, or a related field would be advantageous. As this is an entry-level position, no extensive work experience is required, but any internships or work within the industry would be a...

I'm seeking a savvy social media expert capable of managing and posting daily on my Facebook, Instagram, and YouTube channels. The focus will be on promotional and advertising content, with an emphasis on strategic positioning and brand promotion. Ideal Skills: - Prior experience in managing multiple social media platforms - Familiarity with creating engaging promotional content - Proven track record in successful advertising campaigns Responsibilities: - Daily postings on Facebook, Instagram, and YouTube - Creation of compelling promotional and advertising content - Consistent engagement with followers and other users Please include references of past work in your proposal. Thank you.

I need a professional logo designer to create a unique brand logo that is captivating and communicates trustworthiness and reliability. It will be used mainly for marketing and advertising purposes. I'm also looking for someone to design the brand name in a way that aligns with these values. The design should appeal to my target audience, which includes: - people who are looking to invest their money - Young professionals - Families - Tech-savvy individuals. - retired people Ideal skills and experience: - Expertise in branding and marketing strategies - Background in logo and typography design - Proven ability to create designs that resonate with target demographics - Strong portfolio demonstrating creativity and ability to communicate brand ...

I'm seeking a seasoned digital marketing expert who can elevate the online presence of my business. The key components of this task will include: - Search Engine Optimization: The primary goal here is to increase website traffic. An adept understanding of SEO strategies is essential, bringing my website to a higher ranking in search results and consequently leading more potential customers to us. - Social Media Management: A focus on Instagram is of highest importance. You would oversee content creation, posting schedules, engagement and audience growth strategies. - Pay-Per-Click Advertising: I'm also looking for someone well-versed in PPC strategies to optimize online ad campaigns which would be dir...

I'm in need of an expert in Facebook advertising who can target and engage general consumers in Yerevan Armenia, with a focus on lead generation and sales conversion for my dentistry services. Key Responsibilities: - Designing and implementing Facebook ad campaigns - Driving online bookings via these ads - Continually optimizing the campaigns for maximized results Ideal Skills: - A proven track record in creating successful Facebook ads - Understands the general consumer market - Experience in the dental industry would be advantageous - Strong in testing and conversion optimization This project is more than just managing Facebook ads. It's about understanding my brand and introducing it to potential patients in a way that ge...

I am in need of a digital marketing expert who specializes in pay-per-click (PPC) advertising, particularly on Google AdWords. The ideal person for the job will have: - Proven experience with Google AdWords - A successful track record of increasing product sales through PPC campaigns - An understanding of my market and the ability to select the optimal keywords for my ads to make sure I get the best return on my investment. The primary objective for this AdWords campaign will be to boost product sales. If this targets align with your skillset, I would love to hear from you.

I'm seeking an experienced advertiser who can effectively manage and construct captivating ad campaigns on Facebook and Instagram. The main goal of these campaigns is to generate sales leads primarily targeting physical customers. Skills and Experience Desired: - Comprehensive understanding of Facebook and Instagram advertising platforms and tools - Proven track record in generating sales leads - Strong targeting skills catering to physical customers - Demonstrated excellence in creating engaging and compelling adverts.

I'm seeking a professional 2D artist experienced in creating realistic style artwork for an advertising project. In this role, you will need to: - Apply the provided color palette to your designs. - Create engaging and high-quality realistic artwork to capture the essence of our advertising campaign. It's essential to have a strong artistic background, with a portfolio showcasing your ability in creating realistic 2D art. This role requires creativity, attention to detail, and the ability to adhere to design requirements. Succeeding in this role means ensuring the final artwork is conducive to our advertisement's intent.

...are in search of a talented video ad expert who can help us create three captivating product advertisement videos. As a growing company, we are focused on expanding our brand presence in the USA and Canada, and we believe that engaging video content is key to achieving this goal. The main focus of this project will be to create a series of high-quality ad videos showcasing our t-shirt products. We need someone with the skills to both shoot and edit these videos to perfection. Your creativity and expertise will be essential in bringing our brand to life and capturing the attention of our target audience. Key Details: We require three product advertisement videos for our t-shirt line. The videos will be used to promote our products in the USA and Cana...

I'm in need of a proficient video editor who can work with various types of reels. The ideal candidate will have: - A diverse portfolio demonstrating expertise in editing video reels, demo reels, and showreels - Knowledge of creating compelling reels for advertising purposes and professional use - Proficiency in outputting final versions in MP4 format - The ability to interpret my unique needs and translate them into engaging visual content Your work will significantly contribute to showcasing various aspects of my store, aiding in advertising efforts and professional presentations. The specifics of the job can be discussed in further details during the selection process. Please include samples of previous work in your application. Looking forward to you...

I'm seeking someone skilled at creating AI-generated videos, ideally 30 to 60 seconds long. The aim is to emulate the style seen at this link: The content should highlight health supplements, spanning the categories of vitamins and minerals, herbal options, and protein and fitness related products. These videos will be optimized for use as social media ads, showcasing problem-solution scenarios. The project timeline is within a month. Advanced video editing, AI, and understanding of social media advertising are vital for this job. A background in health or nutritional sciences could be beneficial but is not mandatory. Recommended tools: Speech synthesis Veed InShot Videos needed: 10. We start with 1 video. If you so well, you will be doi...

...company is looking for a proficient part-time marketing person who has the potential to grow with us into a full-time role. The suitable investment in this position will be primarily tasked with boosting our company's digital footprint and maximizing our reach. The successful candidate should be able to: * Expertly manage marketing exercises on social networks like Facebook, Instagram, and LinkedIn * Leverage other relevant platforms for a wider reach * Execute marketing initiatives via podcasts (Big O Podcast, Kik, etc.) * Optimize Google searches for our company * Harness advertising opportunities in Display advertising and Influencer marketing Our goals for this marketing campaign include: * Alignment with our KPIs to boost bran...

I'm on the lookout for a seasoned professional to manage my company's Facebook page. The ultimate goal is to enhance brand awareness through well-informed and engaging content. Key responsibilities: - Craft and schedule relevant, Informative posts, eye-catching to our target audience and reflective of our brand's image. - Monitor page activity, responding to comments and messages to ensure excellent customer interaction. - Maintain a regular publishing schedule with consistent, meaningful content. Ideal Candidates should possess: - Proficiency in Facebook’s advertising platform, with a strong track record in leveraging Facebook to build a brand. - Strong understanding of content creation for promotional purposes. - ...

I need a team who can provide all of the following for my clients. We launch and scale real estate investment funds. Targeting accredited investors is the goal. It would be helpful to have experience working in the financial sector or real estate. Marketing Director/Manager: Oversees the overall marketing strategy and coordinates the efforts of the marketing team and external agencies. This individual should have experience in real estate marketing and fundraising. Content Marketers and Copywriters: Responsible for creating compelling written content for pitch decks, website copy, blog posts, articles, email campaigns, and social media posts. They should have a strong understanding of real estate investment concepts and terminology. Graphic Designers: Design vi...

I'm seeking a skilled designer to craft an engaging and clean wordmark logo for my laundromat business. Key Project Details: - A wordmark style logo is required. - The logo should incorporate Tiffany Blue preferably. - The design should represent the laundromat industry. - Keep in mind that this logo will be on a banner on the actual physical business. Skills and Experience: - Proven graphic design and logo creation experience. - Portfolio demonstrating expertise in wordmark type logos. - Familiarity with the laundromat or similar industry is a bonus. Looking forward to seeing your creative proposals and previous work samples.

I require an in-depth essay centered around the influence of media on American cultures. Here's what I am looking for: - An overview of my favorite newspaper, The New York Times and how its content contributes to shaping American cultures. - A historical summary of the The New York Times, focusing on its evolution and the impact of its narratives over time. - An analysis of specific aspects of media influences, particularly on how TV shows, movies, social media platforms, and advertising have interacted with American cultures and influenced them. Ideal skills and experience for this job would be an academic writer with a firm grasp of cultural studies and media analysis. A solid background in America...

I need a proficient web designer to create an exclusive website for residential properties that resembles www.realestate.com.au. I require someone who can include: - User login and registration system for advertisers to post their properties. - A property listing submission form that allows up to 10 listings per page with photo upload, a section for property descriptions, and small video uploads. - Property search functionality, including a feature to sort properties from the latest to previous advertisements. - Specifications of different areas such as City, State, Neighborhood, and all Australian suburbs. - Classification for all residential types like Single-family homes, Apartments, Condos, etc. - Payment functionality, advertising bann...

...in need of a talented graphic designer, though I am not particularly fixed on the type of design work required. Be it logo, brochure, or poster designs, I am eager to see a variety of styles and approaches. Key Requirements and Skills: - Proven track record in graphic design - Demonstrable versatility in design styles and outcomes - Ability to interpret and deliver on loose design briefs In your application: While I haven't specified the exact design project type, I place importance on these factors when considering applications: - Please include examples of past work showcasing a range of design styles - Explain your experience in various graphic design fields - Provide a detailed proposal on your approach to open-ende...

Introduction: We are excited to announce a contest inviting talented marketing strategists to develop comprehensive, cost-effective, and innovative marketing strategies for the launch of our upcoming cash-back app in South Florida, USA. An understanding and previous experience in mobile platform marketing is key. The app provides a unique cash-back experience for both consumers and merchants for shopping locally, fostering a mutually beneficial relationship. We are looking for strategies that not only capture the essence of our app but also provide the most complete and cost-effective approach to achieve our goals. About the App: Cash-back app with a focus on rewarding both consumers and merchants through earned points. No delivery invo...

Vær venlig at Tilmelde dig eller Log ind for at se detaljer.

...several key phases to ensure effective implementation, smooth integration of features, and continuous improvement based on user feedback and market requirements. Here's our detailed roadmap: **Phase 1: Development of a Minimum Viable Product (MVP)** - **Goal:** Create and launch an MVP of InsureStream ERP, including essential features to start meeting our business's immediate needs in insurance brokerage. - **Key MVP Features:** - **Data Integration:** Ability to import and export data to and from third-party applications, thus easing the transition and integration with existing systems. - **Lead Campaign Management:** Initial interface for managing and optimizing campaigns on Google Ads, Facebook Ads, and TikTok Ads, allowing for basic perfor...

...looking for a talented designer to create a vibrant, engaging A1 POSTER to advertise a specific event and special offer. The key components I want featured are the company logo, event details, a product image, and promotional text. Ideal Skills: • Graphic Design • Banner Design • Advertising • Brand Identity Experience with creating promotional materials for events would be a significant advantage. I'm seeking someone who can design an eye-catching and memorable banner that both informs and captivates viewers. The design should be professional, yet extremely engaging, in line with our brand's aesthetics. The event is at: Which you will need to create a QR code for when your...

I'm on the lookout for a talented website designer with a keen eye for modern design aesthetics and an understanding of site navigation layout. My existing Shopify website is in need of a "facelift", and your expert skills will push my brand into the future. What needs to be done includes: - Refurbishing the overall layout and design to embrace a bold and modern style to match our new Logo - Reimagining the Header / Category Banner in a static graphic design style The ideal candidate is experienced in Shopify website design and has proficiencies in UX/UI design. Experience in creating bold, modern web designs is a must. Please provide a portfolio showcas...

I'm looking for a skilled front-end developer to build a sleek, static website that showcases images in a portfolio-style format. Utilizing languages such as JavaScript, HTML, and CSS, the ideal candidate will create a platform true to my preference of a neutral and minimalist color scheme. Key Duties: - Build a portfolio website using HTML, CSS, and JavaScript - Create an engaging UI with a neutral, minimalist aesthetic - Work with me to ensure the site displays images beautifully and professionally - Implement Google ad space on the site - Implement simple voting by interacting with backend Preferred Skills and Experience: - Deep understanding of front-end development including JS, HTML, CSS - Proven exp...

...looking to hire a skilled designer to create a web banner that will emphasize my company's values as part of our brand promotion strategy. Your focus should include: - Designing a banner centered around specific text and imagery that I'll provide. - Incorporating elements that effectively promote our brand's unique values. Ideal expertise and skills: - Proficiency in graphic design - Familiarity with software like Adobe Illustrator, Photoshop, or similar - Experience in conveying brand messaging via visual representation - The ability to tell compelling brand stories through design. Your craft will play an essential role in defining how visitors view our brand, hence, it's crucial that the banner accurately ref...

I'm in search of an experienced agency to boost my Shopify store's performance through advanced marketing, advertising and conversion rate optimization strategies. Key Requirements: 1. Marketing and Advertising: To create and manage high-effect impact campaigns targeting young adults (18-25 years). I envisage implementing strategies such as social media marketing, email marketing, promotions, and others as your experience suggests. 2. Conversion Rate Optimization: To increase store sales, I want a focus on enhancing the website's conversion by improving site navigation, checkout process, using persuasive calls-to-action, etc. Ideal freelancers will have extensive experience in the above practices and a strong understanding of ...

...seeking a professional international marketer for our law firm. Our targeted countries include the United States, the United Kingdom, and Australia. Responsibilities: - Driving our brand visibility using social media, content marketing, and email marketing. - Engage our target audience, namely business professionals, individuals in need of legal advice, and international clients. Skills and Experience: - Proven track record in similar campaigns, preferably in the legal industry. - Proficient in utilizing multiple platforms of social media advertising. - In-depth knowledge of content writing and email marketing. - Must have superb communication skills, with an ability to connect with diverse demographics. - Familiarity with international marketing standards and le...

I am in search of a seasoned Marketing Specialist to join my challenging, results-oriented project. This commission-based role is all about increasing website traffic and lead generation across both B2B and B2C markets. We're a 3D visualization service provider, we can provide 3d render pictures ,3d videos, 3d virtual exhibition,3d product configurator, we can help e-commerce businesses, different industries that need marketing for their products or creative solution to promote their product Key responsibilities: - Creation and execution of strategies to drive website traffic. - Lead generation initiatives development. - Ensuring campaign targets are aligned with our business objectives and target audience, which is both B2B and B2C. Prefe...

...seek to develop a landing page featuring a prominent "REGISTER NOW" call-to-action (CTA), with the specific requirement that the associated link remains completely concealed from all users, including bots, and is not visible in the source code, even with JavaScript disabled. For example: Our domain: CTA link: This marketing approach involves affiliate links, which are not supported by Google AdWords. As we intend to promote our landing page on the Google platform, it is imperative to hide this link to avoid potential complications. Examining demo websites like: (with noticeable differences on PC and mobile, utilizing IFrames) (CTA using a different link)

VA: Video Editing - Job Description (Gig) Position Overview: We are seeking a talented and creative Video Editing Virtual Assistant with a specialization in crafting engaging short-form content. As our Video Editing VA, you will play a crucial role in producing high-quality video shorts for various platforms and purposes. You will collaborate closely with our creative team to bring concepts to life and deliver visually stunning content that captivates our audience. Key Responsibilities: Short-form Video Editing: Utilize your expertise in video editing to create compelling short-form content for social media platforms, advertisements, promotional materials, and other digital channels. Editing Mastery: Employ advanced editing techniques, including but not limited to,...

...develop a website dedicated to a directory of services. This directory will focus on various types of service ads. Key components: - The website should be developed with user-friendly and easy-to-navigate interfaces. - Categories should be created specifically for different types of services. For each service advertisement, the following information must be displayed: - Service description - Supplier location - Service prices Ideal skills: Experience in web development, specifically for advertising platforms or directories, is highly desirable. Understanding the requirements of service-based commercial ads would be an added advantage. Being fluent in the Spanish language is crucial due to the specific audience...

I am in need of a freelancer to assist me in generating a mass email for a marketing campaign, targeting approximately 10,000 of my existing clients. The purpose of the email will be to alert my customers about our latest discount offers. The ideal candidate would have experience in crafting persuasive and effective marketing content, with a proven track record of generating successful results. Skills and Experience Needed: - Marketing and Advertising - Email Marketing - Content Creation - Copywriting - Customer Retention Strategies Scope of work: - Drafting the mass email - Incorporating the discount offers - Ensuring the language and content aligns with our brand ethos - Sending the email to approximately 10,000 existing customers The chosen freela...

...looking for an expert graphic designer, ideally experienced in event marketing and advertising, to design attractive and high-quality billboards and flyers for a themed event. I intend to attract a large number of young adults to my Cluedo themed event. Key elements include: - Applying your understanding of young adults' preferences to create original and appealing designs. - The use of engaging visuals relating to the Cluedo game, making sure to create intrigue and interest. - Implementing the best practices for event advertising to maximize impact and reach. The perfect freelancer would be someone experienced in event promotion, graphic design, and skilled in understanding young adults' tastes and interests. Experience in advertising...

I'm looking for a talented graphic designer to create a minimalist advertisement for my upcoming book "Twilight of Empires", the second iteration of the "World at War" series. - Emphasis: The design should highlight that the book is being released on April 1, 2024. - Design Style: Minimalist with creative use of colors. I don't want to limit your creative options, so feel free to use any palette that you feel enhances the design. -Please use the attached files Ideally, you'll have experience designing and advertising for social media platforms including Instagram and Facebook. Basic understanding of what engages readers and sparks interest in book communities is highly preferred. Please include at least...

...like to make some illustrator designs characters. I want you to design (myself, 2 sketches, attached a picture profile to have an idea, I will send you more) with a cool street style and positive, the 2 subjects are: Coordinator / Dj (hashtag #mysticmelodies) Keep in mind that I want to include the summer hat in the sketch, retro cassette player in my hand, headphones (hanging around my neck) and a t-shirt with the hashtag Mystic Melodies Advertising (#CreativeMind) having a laptop in my hand with headphones (hanging around my neck) and a t-shirt with the word "Creative International" And I want also to create a gif with the above 2 pictures/characters. Please find attached a file sample gif (for the main idea)....