Marketing copywriter hourly rateJobs

...to potential clients. I am looking for a skilful, experienced copywriter with a knack for crafting compelling narratives and a strong understanding of brand marketing. - Task Involves: * Thoroughly understanding our business model and ethos * Crafting compelling copy that effectively introduces our company * Revising content based on feedback, if any - Ideal Skills: * Proven experience in copywriting especially in corporate introduction * Exceptional writing and editing skills with attention to detail * Proficient in market research to understand audience preferences Your innovative thinking and creativity will enable us to put our best foot forward. This is an incredible opportunity for a seasoned copywriter looking to work with a vibrant tea...

I'm seeking an experienced marketeer to he...cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ after providing me with the screenshot from the email that the customer receive after paying Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational initiatives - Familiarity with the field of cryptography Your role will involve strategy development and implementing engaging marketing campaigns to reach potential participants. Our goal is to attract professionals inter...

I require an experienced copywriter who specializes in crafting engaging, informative content for PowerPoint presentations. Skills and Experience: - Copywriting experience specifically for PowerPoint presentations - Ability to compose concise, informative, and engaging content - Familiarity with creating content that facilitates learning and understanding The project involves enhancing an old content for a PowerPoint presentation intended for information delivery. An understanding of structured content delivery would be especially beneficial. The ideal candidate will be able to effectively distill complex information into easy-to-understand text.

I am in search for a dedicated individual to effectively market my yoga classes online. The main goal of this project is to increase client bookings substantially. The targeted audience are women ranging from 25 to 60 years. Key tasks and requirements include: - Crafting compelling marketing strategies that will capture the interest of the demographic. - Proficient in getting ads created and posted across various social media platforms. Expertise in Instagram, Facebook and Twitter is highly desired. - Experience writing engaging content to promote yoga and wellness. - Proven track record in a similar role with tangible results. - Outstanding communication skills. Please provide relevant examples of your past work. I am excited to propel my yoga classes to new heights with your h...

...and lead generation expert with a multi-faceted approach to draw in new business from a B2B and B2C perspective. Key Responsibilities: * Implement effective and various lead generation strategies, focusing on email marketing, social media marketing, and search engine optimization. * Take on specific sales tasks such as cold calling and attracting Web Design clients. Ideal candidate must have: * Vast experience in B2B and B2C sales and lead generation. * Proven track record of executing successful lead generation campaigns. * Expertise in email, social media, and SEO marketing. * Ability to manage and execute cold calling strategies tactfully. * Excellent understanding and knowledge of the web design industry. Your primary task is to bring in new business from c...

I am currently in search of a highly competent digital marketer with a focus on Social Media Marketing, SEO, and Email Marketing for my business-to-business services. The ideal candidate or team for this project should have: - Profound knowledge of and experience in implementing and managing successful digital marketing campaigns targeting B2B clients - Specific skills in Social Media marketing on Instagram - Expertise in SEO and Email Marketing The primary task will be: - Develop and execute effective marketing strategies across the mentioned platforms - Track and analyze effectiveness of our digital campaign, subsequently making the necessary adjustments for optimization By bringing onboard your expert knowledge and innovative strategies, the...

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We're currently looking for an experience content writer for online technical development

Marketing Report on 1500 words !

I'm seeking a tangible increase in brand awareness for my business amongst young adults (20-34 years) on Facebook. Ideally, you can craft engaging stories and behind-the-scenes content to captivate this target audience and create memorable experiences. Being well-versed in advanced Facebook marketing strategies and particular expertise in story-telling and content creation will be advantageous. This campaign's ultimate goal is to create a flourishing community, enhancing brand consciousness and expanding our digital footprint.

I need a reliable person to help me with a project that involves voting on a website. I'm looking for someone who can use automation tools to do the voting. Key requirements include: - Expertise in using automation tools for website...to do the voting. Key requirements include: - Expertise in using automation tools for website voting - Ability to work consistently until the project deadline - Proficient in setting up and using a real-time dashboard to track the voting progress I'm not exactly sure about the security measures involved. If you have experience in bypassing common security measures like CAPTCHAs or IP rate limits to automate voting, it would definitely be a plus. Please reach out if you have the required skills and are available to help me u...

My business is in need of digital marketing services to help us reach our goals. We are looking for a freelancer to help us with SEO, the main focus of the digital marketing campaign. I do not have any existing marketing materials, so the freelancer will have to create everything from scratch. We need the project to be completed within 2-4 weeks.

...to potential customers. Key Requirements: - Create 5 high-quality photos of the product that showcase its features and benefits, ultimately encouraging potential customers to make a purchase. - Develop a product demonstration video that highlights the key attributes of the product in an engaging and informative way. - The photos and video should be designed to enhance the listing's conversion rate, by effectively demonstrating how the product functions and why it's a worthy purchase. Ideal Skills and Experience: - Proven experience in creating Amazon product listings, particularly with a focus on increasing sales conversion. - Proficiency in product photography and videography, with a strong portfolio to match. - An understanding of e-commerce and the triggers that i...

We are looking for native-level fluency in Japanese with fluent English. If you qualify as Data entry, Copywriter, Proofreader or Translator kind of specialist, welcome to our linguistic project where you will assist in training a Large Language Model (Artificial Intelligence) Work format: remote Schedule: choose a 5-hour shift within the time range 14:00 - 23:00 Duration: long-term project Contract: NDA You have a great opportunity to get: - Rate 12,5 $ - Experience in a leading-edge field of training Artificial Intelligence - Work for an advance American IT company - Free training provided by the company and the Client - Creative and dynamic tasks, very different from monotonous translation Your assignment: The tasks will contain a question and 2 answers to it writ...

We are urgently developing a comprehensive marketing analytics tool designed to integrate data from various advertising platforms, website activity, CRM, and Marketing Automation Platforms (MAP) to provide a unified view of marketing performance. We require a highly skilled and efficient Data Engineer or Architect who can handle data export processes, model and create tables and entity relationships, and develop an efficient and scalable database within a tight one-month deadline. ### Responsibilities: - Data Integration: connect and streamline data from multiple sources including ad platforms (like Google Ads, Facebook), website analytics tools (e.g., Google Analytics), CRM systems (e.g., Salesforce), and MAPs (e.g., HubSpot). - **Accelerated Database Design:** Desig...

I'm in need of a Shopify expert to help me with my store. I'm looking for someone who has extensive experience working with Shopify. The ideal freelancer should have knowledge of the platform's backend, its themes, and its payment gateways. Your ...The ideal freelancer should have knowledge of the platform's backend, its themes, and its payment gateways. Your application should focus on your past experiences working with Shopify and how they have equipped you to take on this project. If you've worked on stores with similar needs or complexities, please highlight these in your application. Please let me know your rate and availability for this project. A reasonable rate, a strong grasp of Shopify, and the ability to work efficiently are key for m...

I am in need of a comprehensive marketing strategy that will focus on increasing brand awareness for my accounting firm based in Sydney. The strategy will primarily involve Google Ads and lead generation. Key Responsibilities: - Creating and implementing a multichannel marketing plan aimed at enhancing brand awareness for my firm. - Designing and managing Google Ads campaigns on both Search and Display Networks. - Generating leads from small businesses, individual service seekers, and corporations in Sydney. Skills Required: - Proven experience in developing and executing successful marketing campaigns, particularly in the B2B and professional services space. - Proficiency in Google Ads, including Search and Display Network campaigns. - Good understanding of lead gen...

I'm seeking a skilled professional to edit my website's content and undertake some marketing tasks. The website currently has less than 10 pages and needs editing for improved user experience and increased product information. The main tasks will include: - Refining text, including product descriptions, home page copy, and all policies to ensure they are up-to-date and enticing. - Ensuring the updated information is SEO-friendly, to help improve our search engine ranking. The ideal candidate will have a strong background in: - Web content editing and proofreading - SEO optimization - Marketing and user engagement tactics I'm looking for a freelancer who is ready to take on this project promptly and drive it to completion. Link of page

...of a skilled sports writer specializing in cricket. I need 3 articles per week, each running between 1250 and 1500 words. The articles must be: - AI Free (AI detection score must be 5% or below) - Plagiarism 0% - Professional tone and quality content. Payment Criteria: - Initial payment will be for the first article, then, weekly for 3 articles. - 10 NZD/Article (1250-1400 words) (Fixed, not hourly) - Weekly 30 NZD - You can work as long as you want meeting our requirements. The ideal candidate for this role has: - A passion for cricket - Proven experience in sports writing, particularly cricket (Must show samples in this niche). - Strong research and analytical skills - The ability to produce high-quality, engaging content on a regular basis If you're proficient in cri...

I'm in need of a digital marketing expert with experience in engaging large audiences. The primary goal of this project is to boost engagement among a vast audience. Key Requirements: - Experience: Please provide details of your experience in similar projects. - Strong Communication: The ability to convey a message and engage with a large user base is key. Skills and Expertise: - Proven track record in digital marketing, particularly in boosting engagement. - Strong understanding of various social media platforms, as well as what techniques work best for each. - Excellent communication skills. - Understanding of the target audience and how to appeal to them. Please note that I skipped the question about social media platforms, as I am open to suggestions on the b...

Buenos días, somos una agencia de marketing y estamos buscando a una persona que sea setter/closer de ventas, nosotros le facilitaremos una cuenta de instagram de empresa, linea movil y correo electrónico, para que así, no tengas que dar nigún dato personal. Tendrías que ir hablando a negocios por instagram o correo electrónico y cuando alguien esté interesado, puedes ofrecerle hacer una videollamada, donde ahí, le explicarás todas las duda que tenga y tendrás que hacerle sentir a ese negocio que necesita nuestro servicio de diseño web, y conseguir vender en ese mismo momento. Por cada venta que consigas te llevas el 10% de esa venta, cuanto mas vendas, mas ganas. Te pongo un ejemplo sencillo: Con tan solo ...

I'm in need of someone skilled in Canva to create and post marketing content on Instagram. The content should be in various formats, including images, videos, and infographics. Key Requirements: - Creation of images, videos, and infographics using Canva - Posting of the content on Instagram - Content creation should aim to increase brand awareness, generate leads, and drive appointments My target audience for this content are business professionals. I'm looking for someone with a good understanding of this demographic and who can create content that resonates with them. Ideal Skills & Experience: - Proficiency in Canva - Proven experience in social media marketing, particularly on Instagram - Creative thinking and eye for design - Understanding of business...

I am seeking an experienced email marketer to increase sales by targeting potential customers through product advertising. Key Responsibilities: - Creating a results-driven email marketing campaign focused on boosting sales - Skillfully targeting potential customers - Expertly leveraging product advertising in the campaign Ideal Candidate: - Has successfully executed similar email marketing campaigns - Excellent understanding of product advertising tactics - Proven track record in customer acquisition and sales generation.

I'm in need of an experienced copywriter with a keen understanding of branding to help me create a promotional message for radio. The project's goal is to solidify our brand image in the eyes of businesses, therefore the tone must be professional. Key requirements include: - Understanding of branding strategies - Proficiency in creating professional and engaging copy - Specific experience in radio copywriting is a big plus

I require an efficient translator to convert my resume into German. The purpose is to apply for job opportunities in Germany within the marketing industry. Although I haven't specified any keywords, the translator should have knowledge and experience in this sector, being aware of common industry terminologies. A key understanding of nuances within the marketing field, particularly in Germany, would be greatly beneficial for this project.

As a proud business owner, I need a creative freelancer to revamp the content of my existing marketing strategy. The objective is to develop a compelling 20-slide PowerPoint presentation that communicates the essence of my business. Key aspects to be highlighted include: - In-depth understanding of Target Audience Insights - Comprehensive Competitive Analysis - Implementable Marketing Tactics The ideal freelancer for this project would be a marketing strategy specialist with excellent PowerPoint skills and a flare for creating engaging visual content that effectively communicates marketing strategies. I hope to work with someone who has a solid understanding of crafting compelling pitches and who can deliver high-quality results swiftly.

I'm seeking an experienced marketeer to he...cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ after providing me with the screenshot from the email that the customer receive after paying Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational initiatives - Familiarity with the field of cryptography Your role will involve strategy development and implementing engaging marketing campaigns to reach potential participants. Our goal is to attract professionals inter...

I'm seeking an experienced marketeer to he...cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ after providing me with the screenshot from the email that the customer receive after paying Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational initiatives - Familiarity with the field of cryptography Your role will involve strategy development and implementing engaging marketing campaigns to reach potential participants. Our goal is to attract professionals inter...

...specifically lies in missing data packets during data reception. This is causing data loss and inconsistency in the communication. Key Requirements: - Identify and fix the root cause of the data loss during the reception process. - Ensure that the UART driver is able to receive all data packets without any loss. - Implement measures to make sure the communication is reliable at the specified baud rate of 9600 bps. Skills and Experience: - Proficiency in working with PIC24 boards and UART drivers is a must. - Past experience in identifying and resolving data loss issues in embedded systems. - Understanding of data communication, especially UART, and experience with low baud rates. I need a freelancer who can quickly identify and resolve this issue, providing a stable and reli...

...products are in the food sector, and I'm in need of an expert to help me promote them on social media. Key Responsibilities: - Develop a comprehensive social media marketing strategy to boost visibility and sales of my food products. - Execute the strategy, ensuring posts are engaging, timely, and drive traffic to my product pages. - Monitor social media analytics and make necessary adjustments to the strategy to improve performance. - Continuously stay updated on social media trends and best practices to ensure my products are marketed effectively. I'm looking for someone with: - Proven experience in social media marketing, particularly in the food sector. - Strong understanding of social media platforms like Instagram, Facebook, and Twitter. - Excellent com...

Seeking freelancer in Portugal (preferably in the Arganil region) Are you a proactive multitasker based in Portugal, near Arganil, looking for flexible work opportunities? I am in search of a dynamic freelancer who is fluent in both Portuguese and English to assist with various tasks. Long term work,...assist with various tasks. Long term work, short tasks every now and then. Responsibilities include: Researching local companies and products Making phone calls Occasional site visits as required Stable internet connection for remote tasks Requirements: ✔ Fluency in Portuguese and English ✔ Reliable internet and phone communication ✔ Access to a car and a valid driver's license I offer a fixed hourly price of 8 euro per hour, but I am open to discuss a project-based price...

Looking for a vibrant and innovative partner to take our brand's online presence to the next level. Expertise in social media and captivating content creation is key, as we aim to engage and grow our customer base. Here's what I'm envisioning: - Social Media Management * Cultivate our image on Facebook, Instagram, TikTok, and Pinterest * High-frequency, high-quality posts aligned with our brand's voice * Grow our following and increase user engagement across platforms - Content Creation * Develop unique, visually appealing content that resonates with our demographic * Craft engaging stories that reflect brand values and attract ages 21- 45 * Drive traffic and conversions through compelling calls-to-action Ideal Candidate: - Proven track record in social m...

I'm seeking an exam invigilator assist for an on-site exam in La Ceiba. We provide test administration services to test-takers worldwide. For this purpose, we look for professionals who we contact on an "as-needed" basis work at professional centers administering certifications. We provide complete training and assignments pay hourly for the entire scheduled time, even if the exam ends early. We have an assignment coming up where a test taker has been approved to have the exam read outloud to them. For this assignment, you are required to be present on-site, and read the exam content aloud to the test taker. The exam is taking place at a professional testing center in Ceiba, Costa Rica. Date: Wednesday, 24 April, 2024 Time: 7:30 am to 12:45 pm We provide full t...

I'm looking for a social media expert to help me with my Instagram & TikTok marketing campaign. - **Current Situation**: I'm only inactive on Instagram & TikTok and need assistance in increasing my brand's visibility, enhancing engagement and driving traffic to my website. - **Primary Goal**: The primary focus is to increase brand awareness however, I'm open to suggestions for other strategies such as boosting product sales. - **Timeline**: I'm looking to get this project completed within a month. Ideal candidate should have: - Proven experience in creating and managing successful Instagram marketing campaigns - Strong understanding of social media analytics and insights - Ability to create engaging content - Familiarity with tools for sc...

We are looking for a dedicated and reliable Shopify Developer that can join our growing team. We prioritize: 1) Daily Communication 2) Ongoing Development. You will be our go-to developer that we can reach out to in order to fix a bug or enhance a part of the store. You will fix bugs, improve store visuals and suggest improvements. We also need our ...Ongoing Development. You will be our go-to developer that we can reach out to in order to fix a bug or enhance a part of the store. You will fix bugs, improve store visuals and suggest improvements. We also need our mobile layout improved. Your weekly hours will range depending on what needs to be fixed or improved on the website. Please apply if you fulfill this criterion. We will be offering an hourly wage of around 6 AUD/Hour...

I need a digital marketing agency to implement Google Ad campaigns for my taxi business. The strategy should specifically aim to generate confirmed daily leads from our varied target audience which includes local residents, tourists, and even business professionals. Our marketing campaigns should emphasize on the diverse range of services we offer, particularly long-distance travel, one-way and two-way trips, as well as tours. Ideal applicants should have extensive experience in creating effective Google Ad campaigns, an understanding of the transportation sector, and a proven ability to target diverse audience groups. My website:

I'm looking for a voice recording of 2.5 hours to be used for a personal project. This project is for a radio show, so high-quality is crucial. Only native American English accents will be considered. Ideal Freelancer: - Native American English speaker - Experience in voice recording - Understands the nuances of radio shows Data type: long audio conversation Data format: 48k 16bit two single sides + mixed (at least 32K) Content: You need to communicate around the 6 topics given, 25 minutes for each topic Male to female ratio requirement: one to one (adults over 18 years old) Number of people: 100 people in total (the specific amount depends on the allocation) Delivery documents: 1) Recording file: audio requires 16bit 48000hz 2) Zoom settings, one mix + two mono channels paymen...

...who can manage my email marketing campaigns using SendinBlue. Your primary goal will be to increase my product sales through personalized updates and customer retentions. It's crucial that you're proficient in email marketing strategies and have past experience in using SendinBlue. Key Responsibilities: - Managing the entire email marketing process from sign up to booking - Create and implement strategies for boosting product sales - Develop engaging and personalized email content for customers - Work on customer retentions through strategic emails - Regularly analyze and report on the performance of email campaigns - Suggest and implement improvements for better results Ideal Skills and Experience: - Proven experience using SendinBlue or similar email ...

I'm seeking an experienced marketeer to help promote my Cryptography course. Th...exploration of critical topics including: - Public-key cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational initiatives - Familiarity with the field of cryptography Your role will involve strategy development and implementing engaging marketing campaigns to reach potential participants. Our goal is to attract professionals inter...

I'm looking for a skilled copywriter and web designer to develop engaging text and images for approx 50-100 health and wellness products for our e-commerce platform. • Content Creation: I need someone who can create captivating and informative descriptions for our products. Familiarity with wellness products is an advantage. • Web Design: The ideal candidate will possess the skills to design an attractive and user-friendly product page layout. Keep in mind that our goal is to provide value to our customers while efficiently driving conversion rates. Skills and Experience: • SEO-awareness to help our products rank high. • Graphic design prowess to make our product images pop. • Experience in writing for e-commerce or wellness sector. • Profi...

I'm a Senior Sales Operations Analyst at a top online advertising campaign management firm and I urgently require a ...dashboard that assists me in analyzing and strategizing our sales operations. Key Deliverables: - Present crucial data points including daily ad impressions and conversion rates. - Display key performance indicators such as Click-through rate (CTR), Cost per acquisition (CPA), and Return on ad spend (ROAS). - Use different visualization formats like line charts, bar charts, and pie charts to represent the information. Ideal Skills: - Proficiency in Tableau - Strong analytical skills - Experience in developing dashboards with extensive understanding of marketing and sales KPIs. Please bid if you can deliver on these parameters. I look forward to a suc...

...create a tailor-made HR dashboard for our company. The developer should ideally have extensive experience in HR dashboard creation and a strong understanding of HR-related metrics. Key Features: - The dashboard should prominently feature recruitment metrics and performance evaluations. Recruitment Metrics Include: - Time-to-hire - Cost-per-hire Performance Evaluations Indicators: - Retention rate The dashboard should present these metrics in a clear, accessible format, preferably utilizing visually-pleasing graphs and charts. To excel at this project, the developer should have significant experience working on similar projects, a keen eye for design, and a knack for turning complex data into easy-to-understand visuals. A truly comprehensive understanding of HR metrics and h...

I'm in search of a talented digital marketing executive to help elevate my saree and kurti store's online presence. Key Goals: - Increase website traffic to boost online sales - Improve brand awareness among women aged 18-35 and professionals Your responsibilities will include: - Running creative, engaging campaigns to drive traffic to my online store - Using audience segmentation to target women aged 18-35 and professionals - Promoting my business on Instagram and Facebook Ideal Candidate: - Proven track record in digital marketing, particularly for eCommerce - Experience in creating and executing successful social media campaigns - Proficiency in Instagram and Facebook advertising - Understanding of audience segmentation - Prior experience with fashion or re...

...Inspiration shaft models (109 MB): Please generate at least 15 particle different iregular shapes (don`u use round balls). Replicate their geometries as close as possible. Materials densities range between 0.42 and 1,63 grams/cm3. Shaft will have to mix wet materials (and break potential formed chunks) at 30 rpm speed rate. Spherical Center of the Container (SCC) has a radius 30 - 33 centimeters. Container can be slighty modified based on final shaft form but mainly it has an cilindrical form. SCC can be filled ith red coloured random particles, the upper half volume of the empty space left inside the cylinder in green and the other lower half volume in yellow. Simulation will be considered fully completed when and

I'm looking for a freelancer who can compile a 12-month dataset on social media accounts. The dataset should cover key metrics, including follower count, engagement rate, and post frequency. Your proposal should specifically address your approach to compiling this data. Ideal candidates for this project should have: - Strong experience in data collection from social media platforms - Knowledge of data analysis and metrics - Excellent research skills - Ability to organize and present data in a clear, concise manner

As a business leveraging social media marketing to attract customers, I'm currently seeking a skilled digital marketer to help drive significant sales increase. Key Requirements: - Proven expertise in social media marketing - Track record of boosting sales through digital marketing - Ability to work independently and make data-driven decisions Responsibilities: - Creating and executing a strategy aimed at driving sales - Analyzing data to evaluate campaign performance and make necessary optimizations - Keeping up to date with industry trends and best practices Ideal Skills: - Proficiency in social media platforms and tools - Strong understanding of digital marketing principles - Analytical thinking and data interpretation - Excellent communication and co...

Hola ✈THE MARKETING MAVERICKS™, vi tu perfil y me gustaría ofrecerte mi proyecto. Podemos discutir cualquier detalle por chat.

I'm in need of a talented copywriter with deep experience in crafting engaging product descriptions. Key Requirements: - Copywriting expertise: Your ability to craft persuasive, creative and succinct product descriptions is crucial. - Product descriptions experience: Prior experience writing product descriptions is a must. - Attention to detail: You should be able to highlight the key features and benefits of each product, ensuring the descriptions are informative and enticing. - SEO knowledge: Knowledge of SEO writing is a bonus, as it can help to improve the visibility of our products online. Your primary task will be creating product descriptions that are not only compelling and descriptive, but also optimized for search engines. In addition, you need to be able to adapt y...

I'm searching for a skilled social media manager who can effectively enhance our brand visibility and generate leads utilizing Facebook and Instagram. Key responsibilities will include targeting audiences ranging from 18 to 44 years old and establishing a solid presence on these platforms. Ideally, you should have: - Expertise in marketing over Facebook and Instagram - Proven experience in increasing brand awareness - A knack for lead generation - Understanding of social media trends within the 18-44 age demographic Focused strategies on these core goals should lead us to great success in our collaborative social media efforts. ** Fast Food, Takeaway & Convenience Store related, Monthly ongoing work, requires ROI