Magento fashion store web masterJobs
I recently switched to a new web developer and am in need of guidance on transferring my entire store data from old Woo Commerce account to the new one. Key Tasks: - Directing me on how to transfer all the store data (products, orders, customers) from my old Woo Commerce account to the new one. - Advising on the best practices to ensure a smooth transition with minimal disruptions to my business. Ideal Skills and Experience: - Proficient in Woo Commerce and e-commerce data transfer. - Excellent communication skills to guide me through the process clearly and effectively. - Proven experience in similar accounts transfer projects. Your role will be purely advisory and instructional, as I will be handling the actual data transfer myself. Please provide a brief overview...
I'm looking for a Shopify expert to help revamp my store with an emphasis on increasing sales. This will involve theme customization, adding new and unique features, as well as optimizing the overall performance of the store. Recognizing the potential talent from a vast variety of backgrounds, I didn't specify what freelancers should include in their application. However, bearing in mind the scope of this task, previous experience with Shopify, solid understanding of e-commerce and demonstrable skills in increasing online sales might set you ahead. The primary objective here is to boost our sales, so anyone with an innovative approach and sound expertise in this area would be ideal.
...Implementing advanced SEO techniques using Rank Math SEO (Paid) to optimize the site. (Installed) - Providing assistance in identifying target audience and keywords for the SEO campaign. -We are seeking a skilled WooCommerce Developer/SEO Specialist to join our team and optimize our newly migrated e-commerce store on WordPress WooCommerce. As a pivotal member of our team, you will be responsible for ensuring the site's optimal performance, visibility, and user experience through effective web development and SEO strategies. Our newly migrated site is ready to switch to the live domain. Before or after site Domain is switched to Live Domain. We need to have the following changes/updates done Responsibilities: 1. SEO Optimization: • Implement advanced SEO techniqu...
...mean I need help on multiple fronts. So, I'm seeking an experienced JavaScript developer with broad expertise including but not limited to: - Debugging - Code optimization - Designing interactive web elements - Working with commonly used frameworks such as React, Angular, and Vue.js - Creating dynamic web pages - Building web applications - Enhancing user interactions Your bid should reflect your ability to handle a wide array of tasks and complexities. As we move forward, I will provide more detailed information about the specific tasks at hand. Here is the task: I have a website (online store mock up) almost done (on my local computer). But few issues I still have with the Contact Us form (email validation. With the header container (the hambur...
I am in need of a logo for my company name of company : (Creatif mode - CM) but I'M NOT INTO FASHION, I DO EVERYTHING (WEBSITE AND GRAPHICS) AND THE LOGO IN WHITE AND GOLD.
...create a suite of applications. Firstly, we will need a web application, a mobile application, and an enterprise application developed. These are crucial tools for our business operations and customer interactions. In terms of functionalities, I require the following: - User authentication: The applications should have a secure login system. - Data storage and retrieval: The ability to store data and retrieve it when needed. - Integration with third-party APIs: Seamless integration with external APIs is a must. I'm expecting a relatively small user base initially, but these applications should be scalable and able to handle growth. Ideal candidates would have: - A strong background in low-code development - Experience in building web, mobile, and enterpris...
i have a form created with HTML and PHP. user has to fill in information and when press submit, it should insert infos in database. But sometimes it doesn't it just clear or keep loading. maybe connection is not good everytime. So i need someone to adjust it to upload data in realtime. as soon as user finished typing in 1 field, it should store data. when uploading, it should show loading icon near input field. if succeed, green vink icon. if not, red cross icon. when user finish, user can click submit button which will echo all data stored in mysql database on same page in lightbox. image attached. Budget is $35. if you want more, please do NOT bid. budget is $35
...credit and sending payment reminders. - Finance Management: Tracking income and generating financial reports. - CRM: To maintain good relationships with our customers. - E-commerce Integration: Development of a functional e-commerce website and application. - POS: A point of sale system for store transactions. - WhatsApp Features: Integrating WhatsApp for customer communication. - Reminder and Offers: Sending reminders and offers to customers. - Mobile Application: Developing a mobile application for store management and billing. The ideal candidate should have experience in: - ERP system development. - E-commerce software development. - Creating mobile applications. - Working with CRM, Credit, and Finance Management systems. - Integrating WhatsApp features into applicati...
I'm looking for a skilled web designer to create a visually appealing website that reflects the aesthetic of the fashion designers who will be showcasing their work. The website's primary goal is to sell fashion products online, so it needs to be both visually engaging and highly functional. Key Features: - Designer Profiles: Each designer showcasing their work needs a dedicated profile page that reflects their unique style. - High-Resolution Image Galleries: The website should feature high-quality images of the fashion products for sale, as well as from past collections. - Upcoming Fashion Event Calendar: We will be hosting various fashion events and showcases, so an event calendar is essential. The website should be user-friendly wit...
I'm seeking a Shopify expert who can help me create a remarkable online store that will feature electronics and home decor products. My target audience includes young adults, parents, and tech enthusiasts. To make the shopping experience top-notch, I'd like the following features implemented: - Product Search/Filtering: Customers should be able to easily find the products they are looking for, either by searching for it or using filters to narrow down their choices. - Wishlist: It would be great if customers could add products to a wishlist for future purchase or for sharing with friends and family. - Customer Reviews: Creating a space for honest product reviews from my shoppers will be key to building trust and driving sales. The ideal candidate should have proven exper...
I'm in need of a captivating video advertisement aimed at boosting sales for my e-commerce store. While I have no specific target audience outlined, the candidate with a broad understanding of different demographics will be highly preferred. - The Work: The scope of work will include concept creation, creating storyboards, filming, and post-production. Your work should deliver a compelling narrative that encourages the viewer to make a purchase. - Ideal Skills: You should possess demonstrable skills in video production and editing, storytelling, and e-commerce marketing. Past experience creating effective e-commerce ads will be highly beneficial. - Timeframe: There's no rush to complete this project. I do value quality over speed, so take the time you need to deli...
I'm looking for a professional Woocommerce website designer and developer to create an e-commerce platform for my vehicle aftermarket accessories store. Key Requirements: - E-commerce Platform: This website's primary purpose is to sell aftermarket vehicle accessories. Therefore, the platform must be designed to facilitate easy browsing, product selection, and checkout. - Select accessories based on Car Make, Model, Varient and Year filters needed. - Inventory Management: I plan to sync my product inventory with a supplier's database. This means the site must be capable of handling automatic updates and stock levels. - Payment Methods: I intend to offer Credit Card Payments, UPI, and Debit Card payment methods on the site. Ideal Skills and Experience: - Proficient ...
I'm in need of a versatile and comprehensive ERP system specifically tailored for a jewellery store. This system will need to be compatible with both Windows and Mac operating systems. Key Features: - Inventory Management: A robust tool to manage my stock of jewellery items, including tracking and updating inventory levels in real-time. - Sales and Order Management: A seamless system to handle the processing of orders and managing sales records effortlessly. - Customer Relationship Management (CRM): A centralized platform to store and manage customer information, with a focus on providing personalized and exceptional customer service. - POS & Credit Management: An integrated point of sale system that also incorporates credit management functionalities. - Finance Man...
I'm in need of a fashion stylist for 2 sewing pattern of traditional dresses : - one dress is a burnus - the other a kimono for women I have the exact image of what I want, but I need a great and precise sewing pattern for the workshop who will make the dresses. So the style will be a mix of Arabic and Japanese styles. Ideal Qualifications: - A robust portfolio of previous clients demonstrating a similar style - Proven experience in brand image improvement - A sound understanding of classic and elegant fashion styles If you have the ability to blend the modern with the classic gracefully, this project could be the perfect fit for you.
I'm searching for a tutor skilled in Power BI to deepen my knowledge in dashboard creation, data modeling, and data analysis. Your rich experience in the finance, marketing, or healthcare industry will give a practical edge to my learning. My main objective is to master the tools required for analyzing business data.
Use the attached images and create 3 renders for our new self-service convenience store. it's similar to a tiny house yet different. We'd like to have variations for a smaller store, larger store and one on a trailer. You will also provide us with source images upon completion (blender or keyshot)
I need a creative designer experienced in icon creation for my compass app, primarily emphasizing the compass in a minimalistic and abstract style. The focus of our app is finding directions, and the icon should illustrate this purpose intuitively. Key Requirements: - Create a minimalistic, abstract icon centered around a compass design. - The icon ne...- App icon design experience - Proficient in modern design principles - Strong portfolio in minimalistic design. Install below compass app for more details Create eye catching icon for my compass app which having following feature. Compass with map Qibla finder True north vs Magnetic north Multiple compass themes and faces install below app from link for more details
...a seller on Amazon: I haven't done this yet, so I need assistance with the initial steps. - Product Sourcing: I need help with finding reliable suppliers for Home and Kitchen products. - Setting up the Amazon FBA store: Assistance with creating an appealing store is needed. Ideal Skills and Experience: - Proven experience with Amazon FBA, especially in Home and Kitchen products. - Excellent knowledge of the Amazon platform and its requirements for sellers. - Strong sourcing skills and a network of reliable suppliers in the Home and Kitchen product niche. - Experience with store setup and optimization on Amazon. Looking for a professional who can guide me through the entire process and help me kickstart this business successfully. I have ready: My supplier ...
...should appeal primarily to a young demographic that values both style and sustainability. Logo and Typography Requirements: Simplicity and Clarity: The logo should be straightforward and easily recognizable, suitable for use on small surfaces such as jewelry tags and packaging, as well as online platforms. Modern Feel: We're looking for a design that is contemporary and trendy, fitting well with a fashion-forward, young audience. Versatility: The design should be versatile enough to look great on various media, including digital and print, and adaptable for different color backgrounds and formats. Color Scheme: We prefer a palette that is vibrant yet sophisticated. Pastel colors could be a good fit, or a striking contrast of bold colors, but we are open to the designer&rsqu...
I'm in need of a talented designer to bring to life my vision for a new line of children's clothing. Specifically, I'm focusing on tops and dresses for kids aged 0-12 years. - The ideal candidate will have experience in designing children's apparel, with a good understanding of kid's fashion trends. It's crucial that you're able to create designs that are not just visually appealing but also practical and comfortable for kids to wear. - As I already have a clear vision in mind for the designs, a good level of communication and collaboration skills will be key. I'm looking for someone who can take my ideas and inspirations and translate them into beautiful and marketable tops and dresses. - Expertise in CAD software and experience wor...
Project Overview: I am seeking assistance in integrating image links into two Excel sheets containing a total of 620 and 46 product entries for my Shopify store. Each entry includes links to the official websites where the products are sold. The task involves creating a new column labeled Images in both Excel sheets and inserting corresponding image links. This integration is crucial for ensuring that when uploading a CSV file to Shopify, each product will display its respective images seamlessly. Project Details: Scope: Adding image links to Excel sheets for 666 products in total. Task: Create a new column labeled Images in each Excel sheet and insert corresponding image links for each product. Requirements: Image links should open the respective product images when clicked. The CS...
interior I'm on the hunt for creative and experienced interior designers to help me come up with the perfect modern design for my master bathroom. I'm envisioning a space that's both functional and aesthetically pleasing. Key Requirements (PLEASE ALSO SEE ATTACHED PDF FILE WITH DETAILS): - Modern Style: The master bathroom should have a modern, bright feel. This means clean lines, minimalistic designs, and possibly a touch of contemporary elements. - Functional Elements: The bathroom should include a walk-in shower, a freestanding bathtub, and dual vanities plus a walk in toilet. It's crucial that these elements are expertly incorporated into the design, ensuring a seamless and harmonious space. - Color Scheme: The color scheme should be in line with the ...
I require a skilled contractor to integrate an existing API from an unspecified shipping carrier into my Prestashop store. This integration would enable automatic interaction between the carrier and my store. The key functionality sought is for the automatic posting of customer orders to the carrier's system and the subsequent status update in the Prestashop system whenever the carrier adjusts this status. What I expect from freelancers: - Past work details should be included in the application to demonstrate experience and expertise. Required API Functions: - Customer orders made in Prestashop should automatically post to the carrier system via their API. - Any changes of status made by the carrier should reflect in the Prestashop orders panel. Anticipated Status Cha...
I'm looking for an experienced Shopify developer who can create a bilingual (English and Spanish) online store for us. In addition to the design and development, I need the freelancer to provide all the translations for the content. The site should allow users to choose their preferred language. Here are more details: - Fluent in English and Spanish, with excellent translation skills. - Proven experience in developing Shopify stores. - Proficient in HTML, CSS, and JavaScript to customize design elements. - Experience in coding for user-friendly UI/UX. - Ability to work independently and deliver the project within the agreed timeline.
I'm in need of a skilled web developer and designer to help me create an e-commerce store. I'm looking to replicate the functionality and design of an existing successful platform like Pharmeasy. Key Requirements: - E-commerce Store: The website will function as an online store where users can browse through a variety of products and make purchases. - User Registration & Login: It should allow users to create accounts, log in, and manage their profiles. - Detailed Project Proposals: I'm looking for freelancers with the ability to provide a comprehensive project proposal outlining how they plan to approach this task. Design Preferences: - The design should be professional and clean. The aim is to create a user-friendly and visually appealing...
Fix my Google Play errors - App removed from store - Missing Data safety form
I'm looking for a seasoned marketing professional with proven expertise in Shopify stores. My store primarily sells fashionable accessories and clothing, and it's aimed at young adults aged 18-34. Ideal skills and experience for the job include: - Extensive experience in Shopify store marketing, preferably in the fashion sector - A strong understanding of marketing approaches that resonate with a young adult demographic - Proficiency in utilizing various marketing channels to drive traffic and boost sales Your primary goal would be to increase the visibility and sales of my store through targeted, creative marketing strategies. I'm open to hearing your ideas on how to best connect with our target audience and drive them towards a purchase.
As a Magento based business owner, I'm looking to significantly enhance the loading times of my website's pages. Key Project Goals: - Minimize the load time of my website's pages which are currently exceeding 4 seconds. After improvements, I'd like the pages to load as quickly as possible. - Specifically focus on optimizing the Product, Checkout, and Category pages as I'm facing the most loading time issues there. To achieve the above-mentioned goals, it is important to optimize the three crucial aspects of the website: - Image optimization – Utilize appropriate compression techniques for optimized image sizing. - Caching Improvements – Enhance the caching mechanisms to make the website extremely responsive. - Code minification –...
I'm looking for an experienced Google Ads expert to help me boost the sales conversion rates on my ecommerce website, specifically in the fashion and accessories category. Key Aspects: - The main objective of the project is to increase the conversion rate, not just the website traffic. - The primary target audience for these campaigns is middle-aged adults (25-54). Ideal Skills and Experience: - Proven track record of managing successful Google Ads campaigns for ecommerce. - Experience in the fashion and accessories industry would be a significant advantage. - Understanding of the behavior and preferences of middle-aged adults. - Ability to optimize campaigns for increased sales conversions, not just clicks. - Proficiency with Google Ads tools and analytics to track...
I am in search of a skilled developer to set up PHP 5.6 and PHP 7.2 on our dedicated server. The server currently runs Plesk and Ubuntu 22.04.4 LTS. I need both PHP versions running on the server, as we have one Magento 1.9 website and one Magento 2.3 website. Key Requirements: - Install PHP 5.6 and PHP 7.2 on our dedicated server running Plesk and Ubuntu 22.04.4 LTS - Set up both PHP versions to be used on different websites - I may require support in configuring the websites to use the specific PHP versions after installation The ideal candidate for this project should have: - Extensive experience working with PHP installations on dedicated servers - Proficient knowledge of Plesk and Ubuntu - The ability to provide guidance on PHP version selection based on the websites...
...developer to create a Form Builder application that will be compatible with both web and mobile. Technologies: .NET 8 Blazor Server (web) + .NET MAUI Blazor Hybrid (mobile). MudBlazor (component library) JSON The application should have a builder component and a runner component. The timeline for the project is within a month. Here are some of the functionalities that are required in the form builder section of the application: - Capability to add various types of fields including but not limited to: * Text fields * Multiple-choice questions * Date fields * Dropdown fields * Free text fields - Ability to add a feature to take photos and store them locally. Freelancer Experience. Blazor Server (targeting web) .NET MAUI Blazor Hybrid (targeting W...
I need someone who can donaload following datasets, then join them into one and merge into one dataset in COCO format so that it works out of the box if I replace data in attached notebook. Here are the links https://archive.ics.uci.edu/dataset/241/one+hundred+plant+species+leaves+data+set I am interested only in the following plants: Phragmites australis Typha angustifolia Typha latifolia Acorus calamus Iris pseudacorus Schoenoplectus lacustris Nymphaea alba Nuphar lutea Potamogeton natans Hippuris
I'm searching for a talented developer to create an application that caters to a non-profit organization's needs. This application will be downloadable on both IOS Appstore and Google store, seamlessly interacting with both Apple and Samsung devices. The key features should include: - Task/Event Management: The app should provide an avenue for the creation and assignment of tasks or events. It will be fundamentally used for administrative organization and must hence accommodate this featured component efficiently. - Notification System: Having a reminder and update system is crucial for the app’s functionality. Timely notifications about upcoming tasks or events should lead to seamless organization. - RSVP Functionality: Incorporate a system that allows users to RSV...
...Tecnologias Utilizadas: Frontend: Use of technologies such as HTML5, CSS3, JavaScript, along with frameworks like React.js or Vue.js to develop responsive and dynamic interfaces. Backend: Use of languages such as PHP or Node.js, with frameworks like Laravel or to develop business logic and data management. Database: Use of relational database management systems like MySQL or PostgreSQL to store and manage system data. 6. Testes e Qualidade do Código: Development of automated tests to ensure the correct functionality of the system and identify possible bugs or security flaws. Continuous code review to ensure adherence to best programming practices and design standards. 7. Documentação: Creation of comprehensive system documentation, including detailed de...
REUQUIRED PERSON TO BE BASED IN PHILIPPINES ONLY! Are you passionate about social media marketing and graphic design? Do you have experience in creating engaging content for e-commerce businesses? If so, we have the perfect opportunity for you!Our clothing e-commerce startup is looking for a dynamic and enthusiastic Assistant to join our team. As we continue to grow, we need someone w...part of our team, you will have the opportunity to grow with us and receive increased wages and bonuses as we achieve our goals. If you are ready to take on this exciting challenge and be an integral part of our journey, we want to hear from you!Apply now and let's create something amazing together! ideally we would like someone who has worked on previous businesses that relate to the clothing/fash...
I'm looking for an experienced freelancer proficient in using Minitab for a variety of tasks related to data analysis, statistical modeling and quality control. Please be prepared to showcase your past work experiences and provide a detailed project proposal. While expertise in a specific version of Minitab is not necessary, fluency in the software is a must. Ideal skills: * Proficiency in Minitab * Exposure to data analysis * Experience in statistical modeling and quality control I look forward to your bids. I am keen on finding the right expert for my project.
I am seeking an experienced Shopify professional to help maximize the sale potential within my online store. - Product Range: My store features a roster of less than 100 physical products, and I'm seeking help to increase their visibility, optimize their listings, and, overall, improve sales. - Platform Requirements: I've opted to use Shopify for my ecommerce venture, so specialist knowledge of this platform is essential. - Ideal Candidate: The ideal candidate will have a proven track record of successful Shopify store optimization and sales growth. Business acumen, e-commerce expertise, SEO understanding, and Photography skills for product listing optimization, will all be appreciated. Please include evidence of your past work and successes when bidding....
We are launch our new brand of lingerie and pyjamas. To bring our vision to life, we a...a freelancer, you will have the opportunity to showcase your talent and contribute to the creation of a unique and stylish range of lingerie and pyjamas that will captivate our target audience. We are seeking someone with a passion for fashion, attention to detail, and the ability to translate ideas into beautiful sketches. If you are a talented sketch artist with experience in fashion design and a keen interest in lingerie and pyjama wear, we would love to hear from you. This is an exciting opportunity to be part of a new and innovative brand in the fashion industry. Join us on this creative journey and help us bring our vision to reality. Looking forward to some amazing portfo...
I need a Shopify expert who can build an online store and has experience in increasing website traffic through SEO, PPC, and Social Media Marketing. Key Responsibilities: - Create a professional, user-friendly online store on Shopify - Implement essential e-commerce features for a seamless shopping experience Digital Marketing: - Develop and execute an SEO strategy to improve website visibility and drive organic traffic - Set up and manage PPC campaigns to attract targeted traffic to the online store - Create and manage social media marketing campaigns to increase brand awareness and drive traffic to the website Skills Required: - Proven experience in building and optimizing Shopify stores - Expertise in SEO, PPC, and Social Media Marketing - Strong understanding of...
I'm looking for a skilled graphic designer to give my whisky store's Instagram account a modern, sleek facelift. Core tasks include: - Creating 20 distinctly designed Instagram posts - Designing 10 seamless Instagram carousels All designed content must be original - no templates are allowed. Designers have to submit 1 demo post before we award the project. We will also need the source files/editable that are used inside the poster or carousels. The posts and carousels will highlight my store's top-selling items, seasonal promotions, and new arrivals. To drive customer engagement, each design must include catchy call-to-action buttons. You will have the freedom to use your content inside designs. Key Objectives: - Increase brand awareness - Drive traffic to our website ...
Do you know the SMIIRL Desktop counter? These "mechanic" counters are mostly used to display number of likes on Facebook, Instagram or TikTok. However they can be purchased in a "custom edition" where you should be able to monitor a lot of things like how many orders is in line in your online store. I need something so I can get a SMIIRL counter to display number of reviews my online store has on Trustpilot Im in contact with support at who are very helpfull. There are more options available with something called Zapier and JSON
I need an experienced web developer specializing in Magento PHP to assist with an urgent project. The ideal candidate should be able to handle the following: - Work with Magento PHP: You must be proficient in Magento PHP development. Experience in customizing Magento-based websites and plugins is highly desirable. - Fast-paced: The project is time-sensitive and requires a quick turnaround. Therefore, you must be able to work efficiently and effectively under tight deadlines. - Detail-oriented: Attention to detail is key as the project involves the development of a user-friendly, high-quality web application. - Communication: Effective communication is crucial. You should be able to provide regular updates and be responsive to my queries. - Problem...
Magento Ninja menu extension sub menu require Font size and spacing change.
We need 10,000 to 20,000 data, Uk Amazon Sellers Leads with work email, Postal codes, telephone numbers and websites, and Amazon store links, I do not have any example list to show how the leads should be so please carefully examine and only apply if you can fulfill and provide all the required information and we will also verify the leads as well, and if we like the quality of the data, we will buy 50,000 to 100,000 more leads as well, Make sure to enclose the sample data of UK amazon stores, without sample bid will not be read. As it is urgent and sure I will be looking forward to chat with you soon.
...due data - Inventory Management: Inventory control for trucks list, spare parts, ensuring they're available when needed. Warn when low count, - Service Reminders: Automatic reminders for upcoming services and maintenance checks. - Reporting and Analytics: Provide detailed reports and analytics for performance evaluation and decision-making. - User Roles: Multiple user roles - for fleet owners, store manager, service technicians, and drivers. - Parts Management: An efficient and effective spare parts management module. Ideal Skills and Experience: - Proficiency in developing fleet management systems, specifically for heavy-duty trucks. - Strong background in database management and software integration. - Experience in designing user-friendly interfaces. - Analytical skills ...
I am currently experiencing an unknown error during the checkout process of my Magento 1 website. The error occurs specifically while customers are entering their payment details. Unfortunately, the error message or codes that would normally help troubleshoot this problem are not visible. Ideally, the successful freelancer will possess: - Deep understanding of Magento 1 platform - Proven problem-solving skills, especially within the context of the checkout process - Ability to identify the cause of unknown errors - Experience servicing e-commerce businesses, dealing with payment processing issues. Your task will be to investigate this issue, identify the cause, and rectify the problem so our customers can complete their purchases successfully.
I'm searching for an experienced digital marketer to strategically drive targeted traffic and boost sales on my U.S-based online store, specializing in traditional smoking accessories. The core target audience is young adults aged between 18 and 25. Upwards of 45. Key Responsibilities: - Developing and executing effective marketing strategies - Identifying and maximizing high-converting traffic sources - Guiding shopping traffic to make a purchase Required Experience and Skills: - Proven track record in digital marketing, particularly with e-commerce - Deep understanding of consumer behavior, specifically of the target age group - Proficiency in SEO, content marketing, and social media advertising - Experience with the smoking accessories market would be a significant plus ...
As the upcoming proprietor of a modern, all-inclusive online clothing store, I'm in search of a skilled Shopify developer to help me realize my vision. My ideal candidate should be equipped with the following: Reference websites : & - Competence in Shopify 2.0 - Familiarity with modern web design principles. - The ability to implement and test personalization for products. My store will cater to a wide demographic, including women, men, and children. The successful freelancer will be tasked with developing an appealing and accessible online store that maintains a modern aesthetic while efficiently promoting a large variety of clothing items. The most significant functionality I wish to include is the ability for customers to personalize
