HERE the logo depicts TWO arrows 'up' & 'down'- symbolizing the fact that the product ensures complete safety of your device through every rough patch, every UP and DOWN of its life span. A variant also is in the form of a circular shield encircling the arrows. Of course it has the impression of "Z" in negative space. Each object in the has a reason to exist. The font is variant of sheriff instead of funky, keeping it intact to corporate standards.Please feedback if you like the concept. It always helps to be able to deliver you the best.