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Sustainability Marketing Business Plan

NGO Green Marketing Plan using Maturity Model: Key Components 1. Introduction : Objective: To implement green marketing strategies within our NGO, aligning with sustainability goals and promoting environmental conservation. 2. Situation Analysis : Market Analysis: Identify the growing demand for eco-friendly products and services, indicating a market opportunity for green initiatives. Competitive Analysis: Assess competitors' green marketing efforts and identify gaps where our NGO can differentiate itself. Internal Analysis: Evaluate the NGO's resources, expertise, and commitment to sustainability to determine readiness for implementing green marketing policies. 3. Maturity Model Phases : Initial Phase: Raise awareness about environmental issues through social media campaigns and educational workshops. Repeatable Phase: Establish sustainable practices within the organization and expand partnerships with eco-conscious brands. Defined Phase: Develop comprehensive green marketing strategy

Konkurrenceindlæg #10 for                                                 Sustainability Marketing Business Case

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