Rock Candy Logo and Brand Identity

  • Status: Closed
  • Præmier: $400
  • Modtagne indlæg: 992
  • Vinder: iaru1987

Konkurrence Instruktioner

Name of Business: Rock Candy

Describe business in a few short sentences: We are a makeup, cosmetics and skincare company. We are in the business of selling airbrush makeup and airbrush equipment to the general public and to everyday women. We will also have skincare and cosmetic products.

Vivid colors (think rock candy)

Target audience: Millenials and Gen X’ers who buy tarte, urban decay, drunk elephant, too faced. Women/men who are into trying the latest makeup trends and skincare products. People looking for great products and a brand vibe/story that they connect with. People looking for the perfect makeup. People who want to look younger and have flawless-looking skin.

What is their age, sex, income, city they live in, hobbies, etc.: Women and some men who love makeup, or who are obsessed with cutting edge beauty trends. Urban and suburban. Natural, vegan, cruelty-free advocates. Busy women... because airbrush is a way to put your makeup on fast.

How does target audience think, communicate and get info: Social media, internet, influencers, friends and family

Challenges target audience faces: Fear of using compressor.

What are some trends in the market that we love or hate: We love that the trend of airbrush makeup is becoming more mainstream, and so is using makeup techniques that professional makeup artists use (i.e. contouring). We hate cheap Amazon knockoffs.

What makes your company different and better than your competitor: Minimal barrier of entry. Customer Service heavy. Natural, vegan, cruelty free. Hi-end accessible packaging, designed with the end user in mind to make it easy and approachable. Competitors just throw stuff in a box and hope for the best.

What do you want your logo to communicate about your company or products: We want it to feel very current, ahead of the curve, not old-school. Vibrant and youthful, but not childish. Approachable. Intriguing. Unique. Trend-setting.

What really excites you about your business and brand: Our passion is getting this into the hands of every woman in America. This is so easy to use and it will be a thrill to see women using this for the first time and loving it and chucking all their other makeup in the trash.


Are there any elements that you would like to see included in your logo design? Any you DO NOT want to see? Do not include a woman’s face.


Do you have any ideas for the style of font in your logo: Open to all font ideas. Not frilly. No scripted or handwritten.

Open to all color schemes.

Anbefalede Evner

Arbejdsgiverfeedback

“very nice. thank you!”

Profilbillede kellybbgk, United States.

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Offentlig Præciserings Opslagstavle

  • Koushik3
    Koushik3
    • 3 måneder siden

    Working on it.

    • 3 måneder siden
  • ayanp
    ayanp
    • 3 måneder siden

    Please check.... #2333

    • 3 måneder siden
  • Shakil361859
    Shakil361859
    • 3 måneder siden

    #982

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  • Ishan666452
    Ishan666452
    • 3 måneder siden

    Please check #2413

    • 3 måneder siden
  • ingenova
    ingenova
    • 3 måneder siden

    Hi Sr......
    The participant Curp L. denounced my design and they have erased it, but he is not the owner of the source, several of us have used it in this competition and it is not fair that for a bad competitor I have to lose my job, you know what I did 3 designs, when you asked for it to be a tipewrite style letter, I made a variation of my own designs with the same colors to fit what you requested ..... Please help me, it's not fair .... or you can buy my design directly in my profile.

    • 3 måneder siden
    1. Curp
      Curp
      • 3 måneder siden

      You used my design taste and direction, you copied my style and my selection of design!!

      • 3 måneder siden
  • ingenova
    ingenova
    • 3 måneder siden

    Dear Kelly ... my entry was deleted, but you can find it in my profile, it was colorful and you put 5 stars in it ... maybe you can choose another one of my entries and I'll send you the files of the one you had selected ....Regards!!

    • 3 måneder siden
  • JenyJR
    JenyJR
    • 3 måneder siden

    400$ for only just free font.......:)

    • 3 måneder siden
  • graphicshape
    graphicshape
    • 3 måneder siden

    please check my entries #255 #225 #220

    • 3 måneder siden
  • Ashik0682
    Ashik0682
    • 3 måneder siden

    Dear sir, please check out entry # 2575.

    • 3 måneder siden
  • Htawati
    Htawati
    • 3 måneder siden

    if you want any edit please tell me .

    • 3 måneder siden
  • fajar923
    fajar923
    • 3 måneder siden

    Everyone is same logo design

    • 3 måneder siden
  • fajar923
    fajar923
    • 3 måneder siden

    Open please

    • 3 måneder siden
  • maruf001N
    maruf001N
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    #2613 check pls

    • 3 måneder siden
  • Koushik3
    Koushik3
    • 3 måneder siden

    Working..........

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  • cautruong
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    Please check my Entry #604 . Thanks

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    • 3 måneder siden

    Please Check and Rate #379 #373

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  • rifathasan201888
    rifathasan201888
    • 3 måneder siden

    Sir,You are great.

    • 3 måneder siden
  • hmnasiruddin211
    hmnasiruddin211
    • 3 måneder siden

    Check update #1677 #1685
    And let me know about it. Thank you.

    • 3 måneder siden
  • designertarikul
    designertarikul
    • 3 måneder siden

    please check my entry #560 & #598 , provide your valuable feedback

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    BILALHUSSAIN99
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    please check #1903

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    ayanp
    • 3 måneder siden

    please check #2333

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    Shakil361859
    • 3 måneder siden

    sir please check #982

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    Rahat18
    • 3 måneder siden

    Please Check my Entry - #387

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  • TheICTech
    TheICTech
    • 3 måneder siden

    Hey Sir, I have a great logo design for you i'm sure you will like it please open the contest if possible

    • 3 måneder siden
  • abdessamadsaouip
    abdessamadsaouip
    • 3 måneder siden

    sometimes the contest holder doesn't have a slight idea about logo designs ...

    • 3 måneder siden
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    • 3 måneder siden

    check mine #456 please

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    riyazhusain500
    • 3 måneder siden

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    PureMechatronics
    • 3 måneder siden

    Hi there, May i ask you to check my entry #1504 . Thanks!

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    noyonmailbox007
    • 3 måneder siden

    I think you did not check this full view #613
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  • dhavaladesara492
    dhavaladesara492
    • 3 måneder siden

    Hi please check #2019 , #2021 , #2023 .

    Thanks,
    Da Designs.

    • 3 måneder siden
  • shakilll0
    shakilll0
    • 3 måneder siden

    1506

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  • sabuj29
    sabuj29
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    #extended

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    tarekrfahmy
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    #1764 , #1822 , #1826

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    #293

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  • arpee187
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    #293

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  • arpee187
    arpee187
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    #293

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  • esakhan91
    esakhan91
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    #extended

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    faisalaszhari87
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    #extended

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  • rsdesiznstudios
    rsdesiznstudios
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    #2525

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  • graphner
    graphner
    • 3 måneder siden

    Please Check my Entry - #2638, #2637 :)

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    nandagasperini
    • 3 måneder siden

    #2500 #2499 #2498 pls. thank you

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  • dhavaladesara492
    dhavaladesara492
    • 3 måneder siden

    Hi please check #1967 , #2019 , #2021 , #2023 , #2099 , #2250 , #2267 .

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    • 3 måneder siden
  • syedahmed18
    syedahmed18
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    CHECK #1370

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    rabbani3519
    • 3 måneder siden

    Sir, Please consider my proposals at entries #2140 #1802 #2343 #1241 and #1922. Thank you very much.

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  • GirottiGabriel
    GirottiGabriel
    • 3 måneder siden

    Please check #1318

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  • RAZIBMONDAL
    RAZIBMONDAL
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    i failed to upload my final entry. Please check comments box of #1770 . Thanks

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  • masterdesigner7
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    • 3 måneder siden

    Please check and feedback #2510

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  • anandgaurav311
    anandgaurav311
    • 3 måneder siden

    I don't understand if contest holder just want typewriter font text then why this contest.. you can type yourself , i really don't understand his/her judgement , simple typing entry get 5 star and 1 star for creativity and original designs.

    • 3 måneder siden

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