Refresh & Innovate Atlanta Roadside Assistance Website
- Status: Open
- Prize: $100
- Entries Received: 52
Contest Brief
JIB ROADSIDE ASSISTANCE WEBSITE REFRESH CREATIVE BRIEF
Transform the https://jibroadsideassistance.com/ website from an informational website into a customer acquisition engine. Example: Design web pages and landing pages in the UI/UX phase, focusing on visual design and user experience.
To Qualify for this project: Designer to create one reusable landing page template that can be duplicated across all service pages requested below. I will select based on design and brand theme.
Project Objective
Refresh the existing JIB Roadside Assistance website and service landing pages to improve app downloads, service requests, and provider recruitment while maintaining the current website architecture.
Primary Business Goal:
Increase customer acquisition by improving conversion rates from website visitors to app downloads and service requests.
Secondary Business Goal:
Increase qualified roadside assistance provider applications to support service coverage and maintain JIB’s 45-minute service promise.
Target Audience
Customer Audience:
• Atlanta commuters
• Women drivers
• Families
• Rideshare drivers
• Delivery drivers
• Fleet drivers
• Motorists experiencing roadside emergencies
Provider Audience:
• Tow operators
• Roadside assistance technicians
• Independent roadside contractors
• Mobile mechanics
Core Brand Positioning
JIB is Atlanta’s 45-Minute On-Demand Roadside Assistance App.
Key Differentiators:
• No membership required
• Live service tracking
• Local provider network
• Fast response times
• Pay only when service is complete
• Technology-driven customer experience
Design Goals
1. Improve clarity of JIB’s value proposition within the first 5 seconds.
2. Make app downloads the dominant call-to-action.
3. Improve mobile conversion performance.
4. Increase trust through stronger social proof and service transparency.
5. Highlight the live tracking and technology experience.
6. Create consistency across all customer landing pages.
7. Separate customer acquisition messaging from provider recruitment messaging.
Homepage Refresh Requirements
Hero Section:
• Strong headline focused on 45-minute service promise
• Clear supporting subhead line
• Prominent App Store and Google Play buttons
• Mobile app screenshots
• Live tracking visualization
• Atlanta-focused imagery
Trust Section:
• Verified local providers
• No membership required
• Real-time tracking
• Transparent pricing
• Safety-focused messaging
How It Works Section: 1. Request Service 2. Get Matched 3. Track Provider 4. Get Back on the Road
Services Section:
• Towing
• Battery Jump Starts
• Flat Tire Assistance
• Lockout Service
• Fuel Delivery
Provider Section: Small recruitment section near bottom of page: “Are You a Roadside Service Provider?” CTA: Become a Provider
Landing Page Refresh Requirements
Customer Landing Pages: No more than 6 landing pages!
• Roadside Assistance Atlanta
• Tow Truck Atlanta
• Jump Start Atlanta
• Flat Tire Assistance Atlanta
• Lockout Service Atlanta
Each page should include:
• Service-specific hero image
• Local Atlanta-focused headline
• Benefits section
• How JIB Works section
• App screenshots
• Service area coverage
• Trust indicators
• Download App CTA
• Mobile-first layout
Provider Landing Pages: No more than 4 landing pages!
• Become a Provider
• Provider Benefits
• How It Works
• Provider Requirements
Each page should include:
• Earnings opportunity
• Benefits of joining JIB
• Application process
• Provider testimonials (if available)
• Clear Apply Now CTA
User Experience Requirements
• Mobile-first design
• Fast page load times
• Sticky mobile CTA
• Simplified navigation
• Reduced visual clutter
• Clear conversion paths
• Consistent design language across all pages
Success Metrics
Customer Side:
• Increase app downloads
• Increase service requests
• Improve landing page conversion rates
• Lower customer acquisition costs
Provider Side:
• Increase provider applications
• Increase approved providers
• Improve provider onboarding conversion
Design Direction
The overall experience should communicate:
FAST SAFE TRANSPARENT LOCAL TECHNOLOGY-DRIVEN
The design should feel more like a modern mobility platform (Uber, Lyft, DoorDash) than a traditional towing company website.
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