Professional Nail Brand
- Status: Closed
- Præmier: $300
- Modtagne indlæg: 6
- Vinder: graphidesginer
We are Russia based Company with branch offices in Baltic States and CIS performing activities in professional hair care industry with access to thousands beauty salons of premium and business class.
The Project we would like to start is about creating NEW PROFESSIONAL ONLY Complete Nail Brand from the scratch. Looking for individuals/teams specializing and experienced in Brand Concept design including:
1. NAME. As a reference we already have registered trademark for [login to view URL] and we exclusively distribute [login to view URL] magazine in countries we cover:
- [login to view URL]
- [login to view URL]
Any alternative idea about the BRAND NAME is welcome. Please describe why would you choose the name and what stands behind the choice.
2. CONCEPT AND COVER STORY. Complete concept and cover story for the brand oriented toward professional nail specialists audience. Idea, uniqueness, philosophy, mission, fashion, design, description etc.
3. PACKAGING. Starting from bottle shape selection + caps and applicators and accessories. As a reference can be suggested the following contract manufacturer with wide selection in nail packaging:
Plus design on a bottle.
4. DESIGN. Graphic design of the brand, imagery etc. - idea on how it may look like...
- MARKET: Russia & CIS with potential extension worldwide in case of success;
- PRICING: medium, medium-high;
- POSITIONING: professional beauty salons and end consumers through salons only;
- TARGET AUDIENCE: professional nail specialists & medium+ end consumers;
- COMPETITION: all Big brands like OPI, CND, JESSICA etc. (with the difference that we'll stay only professional and won't present in retail. Retail sales will be available only through Beauty Salons);
- ASSORTMENT: ordinary nail polishes, gel-laques (with/without LED-lamp use), treatment products (base/top coats, cuticle treatment products, scrubs, creams etc.), professional tools, pedicure line. Seasonal collections.
This is a long-term project and the winner of this contest may be chosen for further support works for the Brand.
Any suggestion of contract manufacturers for different products of the New Nail Line are welcome (optional).
Looking forward to your proposals.
“Part of the work described in Contest Brief in terms of packaging and logo design is done very good by this Freelancer. However, this was not the main task of the Contest. Thank you anyway. ”
laimalux, Russian Federation.