Logo for cooking recipes / food blog website
- Status: Closed
- Præmie: $100
- Modtagne indlæg: 73
- Vinder: tinaszerencses
SLIGHTLY UPDATE BRIEF,PLEASE REFER TO THIS AS THE CURRENT (attached file contains old original brief)
I need a logo for my upcoming recipe website [url removed, login to view], which will host cooking recipes, classic but simplified, easy to cook even by the busiest person. I already have the title ("Classic'n Easy Recipes") and the tag-line ("simplifying gourmet cuisine"). Then I need to add a graphic design for a logo.
LOOSENING REQUIREMENT: I was thinking at a classic/modern dressed lady (can be 1950 style, but also a modern style), that would have to relate to the concept of having something to do with having ingredients and/or cooking. It's important to relate to the concept that cooking classic recipes is doable even by modern busy lady/girls. Also the lady should not show to be too much 'serving' others, it is not very appreciated by the modern world; more independent and self confident.
I'm actually looking for creativity in choosing something that would be more catchy, so please use your imagination!
I also need the title and tag-line in the full logo design layout. I really like the font Wendy LP, for the title (classic), but looking for another font for the tag-line (which instead should be the more modern/actionable one).
-need a logo which include the title, tag-line and graphic design (caricature) of a lady doing something related to classic and easy recipes. Easy in the sense that a busy lady/girl can still feel able to cook classic recipes, without having to spend hours in the kitchen.
-for title and tag-line fonts, I would like to have something classic for the title, and something more modern/to the point, for the tag-line. They need to look good together. For the classic one, I like Wendy LP, but it is not a super hard requirement if you find something else that shows a better fit
-the lady should not look too much like a Japanese caricature, it has to be ethnic-independent as much as possible.
LOOSENING THIS REQ: -the lady hairstyle could be either classic or modern and brunette hair color.
-the lady should show a nice smile, while doing whatever she is doing, and have a stylish modern way of carrying herself, while dressing classic)
-the site will have 3 colors. Two main colors for title, tag-line and highlights and the remaining color for the recipe body text (I am thinking at a grayish color, easy to read and to the eyes). So the logo will have to keep this in mind. The color pairs suggested and shown in the pdf are also not a hard requirement if you show me that you have a better idea.
-FOR ALL THESE "NOT HARD REQUIREMENTS", I will review early submissions right away, and give you immediate feedback, so you will be able to reduce the uncertainty and just focus on the one I will tell you I like the most.
-The final product should be .SVG or .AI, since I will need to use it on the site, business cards, etc.; I will have the full ownership of the complete artwork.
-graphic caricature should be drawn by scratch, NO TEMPLATE copied from the web!
-do not want any background color.
-do not put together colors that are like a sore-eye and really remove the "classic" feel of the site
-don't be afraid of show your idea for the lady actions/caricature; if I don't like it I will tell you right away, and I will give you suggestions to change it to something more to my liking if I see potential.
-do not have the design relate "classic'n easy" to the girl! That would be a disaster! It has to relate to the recipes obviously :)
By the way, the attached example title/tagline/lady looks pretty boring, so I'm hoping to see something much nicer/catchier. I love long-term work relationships, so if I really like your work I will definitely re-hire you for future jobs, and I already have many in mind.
Looking forward to your creative work!
“Great job and great communication. Responded positively to many fix/changes requests,and understood right away what it was asked. I would hire again.”
egghatcher, United States.
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