Logo Design for Financial Start-Up
- Status: Closed
- Præmier: €100
- Modtagne indlæg: 143
- Vinder: raphaelarkiny
WHO WE ARE:
We are a Start-up that was born from the founders' passion for technical analysis of financial markets and deals with finance in general in all the products it will offer in subsequent steps.
The new company we need a new logo for will be called "WaveUP".
WaveUP wants first of all to spread financial culture, in particular in the field of technical analysis, by offering online services, both with products that can be used as add-ons on stock market charts, and by doing online training through specific courses.
Our values are: scientific and moral rigor, Honesty, seriousness, professionalism but always with a human and helpful approach
Our interlocutor is the investor/trader aged between 25-50, generally male, who knows how to use IT tools and is attracted to this world. He uses home banking and trading platforms and needs to understand how to take his first steps on the world stock market and become independent quickly and profitably.
What we are looking for is a new brand that conveys the pun related to:
_WAVE (financial market wave)
_UP ("up" as a sign of rising stock market index, growth)
However, the name of the company also wants to inspire through the assonance with the word "Wake up!"
One way to give an incentive to "get a move on", to act. But also an anticipation of how WaveUP's products can help the trader to be careful, alerting him in time when the sale or purchase of a Security is recommended.
That's why the logo design could also include the exclamation mark "!"
We desire the creation of a LOGOTYPE + PICTOGRAM and the new brand must have these stylistic characteristics:
- Serious and mature
- Stylish, modern, technological
- Simple in the pictogram
We would like the new brand to have a graphic connotation that strikes and is easily remembered (such as Nike's "Swoosh", Mc Donald's golden arches)
The primary colors to use are those of the sea, a blue/green in two shades:
Secondary color (not necessarily to use):
One of the rules in technical analysis is the use of the golden Fibonacci spiral as a tool for managing charts.
We would like the pictogram to be built with this rule.
By way of example, below are some useful links to understand the technique used