Dynamic Logo for Totonou Lifestyle Brand

  • Status: Closed
  • Prize: $50
  • Entries Received: 974

Contest Brief

About the Brand

Totonou is a new lifestyle brand built around the Japanese concept of balancing mind and body. Through food, meditation, and other elements of Japanese culture, we aim to share this idea with an international audience in a way that feels pop, energetic, and fun.

We have already launched a YouTube channel with 3 videos, including our key brand introduction piece: “Food is Energy, Mind is Balance” (approx. 6 minutes). The logo you design will become the core visual identity of the brand and will appear across digital, video, packaging, and eventually e-commerce.

Design Direction
- Theme: “Balancing mind and body through Japanese culture.”
- Tone: Bright, pop, and lively — not muted or overly “Zen.”
- To Avoid: Logos that feel too traditional, subdued, or old-fashioned Japanese.

Style Inspirations
We’d like the logo to capture impact, color, and energy, with inspiration from:
- Hokusai’s Great Wave off Kanagawa (power, dynamism)
- Edo-era subcultural/psychedelic art
- Takashi Murakami (but not childish)
- 1970s pop/psychedelic (e.g., Twiggy, Love Psychedelico)
- Mika Ninagawa’s Sakuran visuals (vivid, psychedelic Japanese aesthetics)
- Demon Slayer (Kimetsu no Yaiba) — modern interpretations of traditional Japanese patterns

Reference websites for colors & imagery:
https://www.pinkshollywood.com/
https://www.google.com/search?num=10&sca_esv=7ce1cfafaefc816f&udm=2&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeoJTKjrFjVxydQWqI2NcOhZVmrJB8DQUK5IzxA2fZbQFrCfZ7DsBw9Vv9Qkv56j2ABF6GkElgaAKyV1xfCXdD_Z15iUVM79T-3xuh1Mj0Peon1PsRAzBxUHExQsK-PeRBwEUDFNzv6TVMSc_t6Cu-NsjQEv7GPCiyb7Qk1pVovxa3C3L_w&q=%E8%8A%B1%E9%AD%81+%E3%81%95%E3%81%8F%E3%82%89%E3%82%93&sa=X&sqi=2&ved=2ahUKEwjPmvL_5JqPAxV9KUQIHdFXDIEQtKgLegQIJxAB&biw=1465&bih=823&dpr=2

Deliverables
- A logo design that represents the Totonou brand.
- Vector format (AI, EPS, or SVG) + high-resolution PNG/JPEG.
- Variations for use on light and dark backgrounds are welcome.

What We’re Looking For
- Bold, eye-catching, and memorable.
- A balance between Japanese cultural heritage and modern, global appeal.
- Bright, playful colors that convey vitality and joy.
- A design flexible enough to work across YouTube, packaging, and future web/EC platforms.

We’re excited to see your creative vision for the Totonou brand logo!

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Public Clarification Board

  • adrilindesign09
    adrilindesign09
    • 3 months ago

    Hi, This will help you determine if the designs are AI-generated.

    https://hivemoderation.com/ai-generated-content-detection
    https://ideogram.ai/t/explore
    https://www.aiornot.com https://sightengine.com/detect-ai-generated-images

    • 3 months ago
  • WajahatAliQazi
    WajahatAliQazi
    • 3 months ago

    please check #1074

    • 3 months ago
  • expertvideo24
    expertvideo24
    • 3 months ago

    Please check my entry #427

    • 3 months ago
  • logofarmer
    logofarmer
    • 3 months ago

    Hello, this is my entry #756 for Totonou Lifestyle. A clean, modern logo inspired by Japanese culture and meditation. Versatile, memorable, and scalable—ideal for a global lifestyle brand. Feedback is welcome!

    • 3 months ago
  • mabdulhadibd
    mabdulhadibd
    • 3 months ago

    Many many AI garbage . Beware of AI generated logos

    • 3 months ago

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