Dog Caviar Supplement: Playful & Premium Design

  • Status: Closed
  • Prize: $50
  • Entries Received: 520
  • Winner: iaftabhossain

Contest Brief

Logo Design Brief – PawViar & Co (Dog Caviar Supplements)

Brand Name:
PawViar & Co

About the Brand

PawViar & Co is a premium dog supplement brand. Our hero product is a luxury “dog caviar” supplement made from real salmon caviar and superfoods. It’s designed to improve coat shine, mobility, and vitality — giving dogs longer, happier lives.

We want the logo to convey luxury and trust while also being warm enough to connect with loving pet parents.

Logo Requirements

Text: Must read exactly → PawViar & Co

Font: Refined, classic serif style (elegant, premium, timeless).

Accent: The “V” should feature a paw accent above it.

Layout:

Primary: Horizontal (all text in one line).

Secondary: Stacked variation (with “& Co” underneath).

Design Directions

We want two design explorations:

Premium Design (Luxury-Focused)

Metallic gold-on-black primary logo.

Feels like champagne or luxury fashion brand (Dom Pérignon, Rolex, Tiffany & Co).

Sophisticated, minimal, elegant.

Deliver gold gradient version, black-on-white, and navy+gold accent version.

Playful Design (Pet-Friendly Twist)

Still elegant, but slightly softer and approachable.

Could incorporate subtle playful elements (paw integrated with the “i”, gentle curve in font, or small accent icons).

Colors: White + navy + gold, but less rigid than the luxury version.

Should appeal to warm, family-oriented dog moms/dads, without losing premium feel.

What to Avoid

Overly cartoonish or childish.

Clip-art style paw prints.

Busy/overcomplicated designs.


Deliverables

Premium luxury logo set (gold-on-black, black-on-white, navy+gold).

Playful version with softer accents.

Vector formats (AI, EPS, SVG) + high-res PNG/JPG.

Transparent background versions.

Both horizontal and stacked versions.

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