DEVELOP NEW BRAND & BRAND GUIDE
- Status: Closed
- Præmier: $200
- Modtagne indlæg: 40
- Vinder: NabilEdwards
We are developing a new range of branded products for the DIY market. These are timber products that will be used in landscaping and outdoor garden applications such as fence panels, gazebos, trellis, planters etc. We will be wholesaling them to large Home Improvement Warehouses. Branding must be very powerful and modern while connecting with the target market which is a DIY home owner. I have attached our existing catalogue which is targeted and the trade customers of the Home Improvement warehouse customers to show what marketing we are already doing to a different target customer. Also attached our current brand guide for reference.
The new brand name is 'Timber Garden' and the tag line is 'A life outside'
Even though this brand is a sub brand to our main company brand ATS Timber it will be to a different target market so please keep this in mind when developing. Interested in using the orange as the main colour (which is subtlety in the ATS Timber logo). See attached Forest Garden brochure & other catalogues in the market in the UK & EU. Other market brands for reference (none are selling in southern hemisphere so wont matter if they are similar) are
Main opposition in the market we will be entering will be http://www.gardenshed.co.nz/
Freelancer who wins the contest will need to supply all branding files for use in design and print etc. Also need a Brand Guide set up - as comprehensive as possible. As it is still under the ATS Brand it would make sense to keep the same fonts for text that we use already.
This branding will be getting used on stationary, point of sale material, catalogues, email, website, apps, and branding on the product itself through stickers, labels and packaging etc.
Any points you want clarified please ask me by chat.
“Thanks Nabil. Went the extra mile on this project. Great to work with.”
atstimber, New Zealand.