Develop Corporate Identity/Name for Fitness/Group Training Franchise

Status: Closed
Prize: $479
Entries Received: 74
Winner: logoforwin

Winner

Contest Brief

LATEST UPDATE (2-21-15): $$$ Increase and contest extension. PLUS some more specific guidance and clarity:

There have been some excellent submissions - displaying the creative and graphic design talents and abilities of those who've entered so far... We've increased the $$ reward and have increased the # of days on this to give you a better chance at creating an awesome, winning result.

Here are the specifics to move forward with:

Focus on this name ==>> SculptaBody Fitness
And this one ==> BodyLiit Fitness

Create the same concept for each so we can compare them against each other.

Focus on this Slogan ==>> The Best YOU - for LIFE

Please use choose from these colors in your design:

Teal/AquaGreen
Black
White
(and MAYBE one other accent color)

IMPORTANT to know: this fitness studio concept is CO-ED - however it will be aimed slightly more at women (middle-aged busy women/moms).

Looking forward to your amazing creations!!

Joey Atlas

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For record-keeping purposes - below is what was posted from start of contest:
=============================================
This contest has the potential to make YOU famous. At minimum - there's possibility of gaining long term recognition and the perk of adding a powerful credit to your portfolio, by having your creation (if chosen winner) be the identity of a unique fitness studio concept with the big-picture view of becoming a global fitness franchise...

So here's the info you need to get YOUR entry into this contest:

A little info about me - the creator of the method:

- I'm an exercise physiologist (BS & MS degrees)
- longtime fitness enthusiast, trainer, and industry contrarian (my method have moved out of the "gym" and away from typical weights/machines approach)
- my core methodology (both personally and for those I coach) are centered on body-weight training... Moving the body, many different ways, against the force of gravity - to achieve ideal muscle stimulation, metabolism boosting, fat-burning, body-toning and health improvements.
- I've designed and built a proprietary machine (patent pending) to augment my methods - and give users the ultimate fitness experience and results that can be maintained for life.

A little about my target market:

- this group training concept will serve average, busy parents, ESPECIALLY moms/women.
- middle-aged; 35 - 50 years old
- middle to upper-middle class neighborhoods will be our ideal locations to reach our market
- they want to look great, they want their best body (want to feel attractive) - and they want their best health, quality of life - and longevity
- training sessions will be fun, about 34 minutes in length, have good music, and great coaches/trainers (who are NOT drill sergeants/muscle maniacs - but still fit, positive and inspiring)

This brand name/identity has to be unique, easy to say (even fun to say) and trademark-able. But it must embody what the method is about- especially the RESULTS of the method and how it serves the users most desired goals/outcome. (Results are what sell. Results are what people will pay for. The name should evoke visions/feelings of the desired results.)

To give you an idea of what has already been brewing with this - please visit my recent post, asking my audience about my ideas fort the new concept name. (feel free to use these ideas you see here are catalysts for your ideas):
http://joeyatlas.com/live-to-the-max/help-me-name-my-new-fitness-training-studio/

Please also submit a slogan and starting/basic logo design as part of your entry. We encourage that highly :-)

ADDING IMPORTANT NOTE HERE: Do NOT let the availability of a domain/.com guide your creativity. Don't worry about what is/isn't available. Just focus on the project - not the domain availability. Thanks!!

Looking forward to your AWESOME creativity and skills!!
Joey

Recommended Skills

Winner

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Employer Feedback

“I highly recommend \"logoforwin\" on any graphic design project. She is not only easy to work with but also knows how to communicate, which is extremely important. In a word = EXCELLENT.”

moctkvirvn, United States.

Public Clarification Board

bujarluboci
- 11 years ago
You have got to be kidding me ?
This is considered logo?
a BRAND?>????
- 11 years ago
neXXes
- 11 years ago
congrats
- 11 years ago
neXXes
- 11 years ago
really?
- 11 years ago
neXXes
- 11 years ago
wow
- 11 years ago
JUDETONN
- 11 years ago
sir check #551
- 11 years ago
5zones
- 11 years ago
Hi CH, Please Check #529 , #530. Thnks...
- 11 years ago
sergeyuspenskyy
- 11 years ago
pls check 528
- 11 years ago
Becozz
- 11 years ago
#490
- 11 years ago
spyguy
- 11 years ago
#503 , minimalist logo with professional look.
- 11 years ago
ARCADIONYSUS
- 11 years ago
Thank you for your feedback.
- 11 years ago
sergeyuspenskyy
- 11 years ago
please check 520
- 11 years ago
sanzidadesign
- 11 years ago
what is your company name sir : 1. SculptaBody Fitness or 2.BodyLiit Fitness ????
- 11 years ago
neXXes
- 11 years ago
Please take a look at #508 and #509 . Thank you.
- 11 years ago
1. neXXes
  - 11 years ago
  Please read the private message. Thank you.
  - 11 years ago
lonaug
- 11 years ago
I've designed a professional logo for you and submitted into entry #512. I really hope you likek it. I look foraward for your feedback. Thank you very much!
- 11 years ago
shanzaedesigns
- 11 years ago
hi there check this out I hope you may be able to understand this logo please feedback thanks. entry#506
- 11 years ago
GicuGlavan
- 11 years ago
Sir, have a look please at #505 , and give your feedback. Thx :)
- 11 years ago
roedylioe
- 11 years ago
dear sir, please check #504 . thank you.
- 11 years ago
Munivarya
- 11 years ago
Dear Sir, please review #500 aka #501. (Both are same, seems some upload error during 500 entry)
- 11 years ago
Contest Holder
- 11 years ago
We've just extended this 3 more days. The entries have been amazing and somewhat overwhelming. So we are taking our time to carefully consider our top pick/winner. NOTE - even if you're not chosen as the winner - we may be contacting you for purchasing part of your entry, or direct work, or being hired for another design project!! This is our final extension - and WE WILL choose a winner in 3 days! THANK YOU!
- 11 years ago
1. Munivarya
  - 11 years ago
  Are you expecting LOGO or just concentrating for new name in the lines of SculptaBody ?
  - 11 years ago
Becozz
- 11 years ago
Please check #493. Thanks!
- 11 years ago
Designer0713
- 11 years ago
#491 Thanks :)
- 11 years ago
Becozz
- 11 years ago
Please check #490 . Thanks!
- 11 years ago
AnnaTaisha
- 11 years ago
Please check #489 . Thanks!
- 11 years ago
AnnaTaisha
- 11 years ago
Please check #482 . Thanks!
- 11 years ago
logoforwin
- 11 years ago
I am very excited to see the winner. :)
- 11 years ago
Pomidoros
- 11 years ago
Hello please extend time, I've got briliant idea but can finish is until tomorrow, please again :)))))
- 11 years ago
logoforwin
- 11 years ago
Sir, I uploaded more options, Please check these. Thanks.
- 11 years ago
AnnaTaisha
- 11 years ago
I modified #429 as requested. Please check #449 . Thanks in advance!
- 11 years ago
AnnaTaisha
- 11 years ago
Please check #429 . Thanks!
- 11 years ago
AlexKorzh
- 11 years ago
Please, comments my design! #444 #445 #446 #447 #431 Thanks!
- 11 years ago
shanzaedesigns
- 11 years ago
Please check entry #448 and give me feedback thanks
- 11 years ago
AlexKorzh
- 11 years ago
please check #444 #445 #446 #447
- 11 years ago
roedylioe
- 11 years ago
dear sir, please check #441. thank you.
- 11 years ago
AlexKorzh
- 11 years ago
Hallo Joey, some ratings and feedback would be helpful. Thanks!
- 11 years ago
AlexKorzh
- 11 years ago
Please check my design #431 thanks
- 11 years ago
swethaparimi
- 11 years ago
hiii plz comment on the designs so that we can understand we r gng in the right direction or not
- 11 years ago
MarioChong
- 11 years ago
Please check #427. Thank you in advance.
- 11 years ago
noone999999999
- 11 years ago
Hey everyone, I want you all to know that Freelancer.com just F*CKED ME (and others) out of winnings for another "GUARANTEED" contest here recently.The "Guarantee" specifies that the prize money will be awarded, but what they don't tell you is that if the contest holder walks away, only the entrants whose works the contest holder looked at will share the prize. In a contest like this, with hundreds of entries, there is a SIGNIFICANT CHANCE that all the entries will not be looked at. Hence, you are basically doing work FOR NOTHING if the contest holder walks away (which I hear happens a significant percent of the time, and which you have no control over).
- 11 years ago
View 3 more messages
1. raziaumer13
  - 11 years ago
  Right ''logoforwin'' :)
  - 11 years ago
2. MarioChong
  - 11 years ago
  Great Answer. I'm new here, and for me is nice to know that employers like you actually exist in the site.
  - 11 years ago
sanzidadesign
- 11 years ago
Please check my design #418 #417 thanks
- 11 years ago
swethaparimi
- 11 years ago
#405
- 11 years ago
mdshaikh6
- 11 years ago
Sir please check #385 , #386 , #387 , #388 , #389 & #390
- 11 years ago
Becozz
- 11 years ago
Dear CH please check and rate entry #382 please check all the images
- 11 years ago
Becozz
- 11 years ago
Dear CH this mean that we must design logo with "yin yang" symbol with the letter "S" in it and not design logo for this 2 names "SculptaBody Fitness"
"BodyLiit Fitness" or what because i don't understand now exactly what you want
- 11 years ago
View 5 more messages
1. creativeoncall
  - 11 years ago
  How about "Liit Fit Body Sculpting"? It has all you do want, avoids what you don't want. I apologize in advance if you're offended by my offering unsolicited advice, but I'm (on the high end, but absolutely right there) in your target demographic, plus have 35 years experience as a professional graphic designer specializing in logo design. I get how "Academy" suggests legitimacy, but hopefully your great logo will cover that. To us through-with-college people, the word smacks of "SCHOOL" Ack! We want our kids in academies, but not US! The "fun" part of your program is much more appealing. Just saying.
  - 11 years ago
2. Contest Holder
  - 11 years ago
  GOOD stuff! Not offended at all. Appreciate the thoughts and insights! I may have use for Liit Fit as a sub brand/specific program - not 100% decided yet - but this contest is sparking new ideas & angles for the biz model :-) ok - so try SCULPTA BODY FITNESS without 'academy' with the yin/yang S image. BRING IT!! :-)
  - 11 years ago