Design a Logotype and logo
- Status: Closed
- Præmier: $100
- Modtagne indlæg: 116
- Vinder: jonAtom008
We are the Yogabrothers(r) and are a start up in the market of yoga apparel and retreats. We are looking for support in creating a logotype and logo for our initial brand release. The logotype and logo will be used on our website and the logo will be printed on merchandise e.g. back of t-shirts, yoga mats, mugs, etc.
I have attached some examples of what we have created ourselves, but we cant quite nail it. I will do my best to describe our target below and hope that you can translate that into something unique, relevants and cool.
Our target market is anything between 18 - 40. Someone who is fashion aware, lives a good lifestyle and cares about their apperance and health. Going by the name, we see ourselves as a cool brand, playing on the brothers element, but want to market at both men and women (probably more so women given the market). Our customers wants something of very high quality which will come with the associated mid-top end retail price range for products. Our retreats and brand come together, so the retreats will have a very high service level, the best teachers, in great locations.
Our customers will be more "bad boy/girl" than the freespirited type, and we will focus more on working hard, looking good, socialising, than "ummming" with our legs crossed and eyes closed. We imagine our clients to be more like baseball cap, leather jacket, yogabrothers tshirt and yoga pants, than sensible practical dresses.
The same goes for our yoga retreats, which will be in top locations/venues. Our clients will come to train during the day, but enjoy a bbq and a whisky cocktail after.
As you will see from our attempted designs attached (just using an online design platform) we are getting the clean look we want but without an edge, it feels more corporate software company than sport brand. We like the cool and fun!
As mentioned above, we want a distinctive (yet clean) logotype which will go on our website and various other adverts like social media, emails etc. We want an accompanying logo which is related to that logotype which we can use for our instragram, but also for our products.
We dont really like the silhouette yoga pose look, we could do that ourselves.
Appreciate the above is a a bit all over the place, but we hope someone out there will make up something really cool.
The budget for this one is low, but there will be more work. We need all our media designed and hoping that whoever we go with will be able to support with that on an ongoing basis.
Finally, we have registered yogabrothers as a registered trademark so would like the (R) to be on the designs.
This is just the start
“for my first time, Jon has made this excellent! highly recommend him”