DESIGN A CORPORATE LOGO FOR AN AUSTRALIAN ONLINE BOOKKEEPING START UP COMPANY

  • Status: Closed
  • Prize: $75
  • Entries Received: 25
  • Winner: RBM777

Contest Brief

1
PROJECT TITLE
DESIGN A CORPORATE LOGO FOR AN AUSTRALIAN ONLINE BOOKKEEPING START UP COMPANY

2
SKILLS REQUIRED
LOGO DESIGN, GRAPHIC DESIGN

3
PROJECT DESCRIPTION

A LOGO IS REQUIRED FOR AN AUSTRALIAN ONLINE BOOKKEEPING START UP COMPANY.

THE OUTPUT REQUIRED IS A LOGO THAT CAN BE USED IN A VARIETY OF FORMATS SUCH AS:

(A) COMPANY WEBSITE
(B) COMPANY STATIONARY (SUCH AS INVOICES)
(C) NEWSPAPER ADVERTISEMENTS

4
CONTEST DURATION
14 DAYS

5
BUSINESS NAME
LEDGER FORCE

6
URL OF WEBSITE ADDRESS
www.ledgerforce.com.au

7
NAME ON LOGO
LEDGER FORCE

8
DESCRIBE WHAT YOUR SERVICE DOES
Ledger Force is the online bookkeeping service that provides audit proof financial statements from professional accountants.

9
DESCRIBE WHAT IS THE TARGET AUDIENCE OF YOUR SERVICE
Small Australian businesses and organisations with expenses of less than $75,000 per month.

10
WEBSITE VISITOR / BUYER PROFILE
Business owners, Personal Assistants of business owners, People who manage the bookkeeping at a business/organisation

11
TARGET INDUSTRIES / SECTORS
Niche markets to target not yet fully decided upon.

12
SELECT YOUR INDUSTRY
ACCOUNTING & FINANCIAL / PROFESSIONAL SERVICES / BOOKKEEPING / ACCOUNTING / SERVICE INDUSTRY / B2B /

13
MISSION / OBJECTIVES OF THE LOGO
To create a corporate logo that is similar in standard, if not better than, the quality of the logo of Bench Accounting ( www.bench.co )

14
PREFERRED COLOUR(S) SCHEME
THE DESIGNERS HAVE FULL POWER TO DECIDE ON THIS.

15
FONTS
THE DESIGNERS HAVE FULL POWER TO DECIDE ON THIS.

16
PREFERRED LOGO STYLE
THE DESIGNERS HAVE FULL POWER TO DECIDE ON THIS. HOWEVER, IT IS CURRENTLY OUR INTENTION TO CREATE A LOGO STYLE AND WEBSITE THAT IS SIMILAR TO WWW.BENCH.CO BECAUSE WE KNOW THEIR BUSINESS MODEL IS A GOOD ONE AND WE ARE RELUCTANT TO DEVIATE TOO MUCH FROM THEIR DESIGN STYLE BECAUSE WE KNOW THAT WHAT THEY ARE DOING IS WORKING.

SO, IN CREATING A LOGO THAT IS SIMILAR IN STYLE TO BENCH IT MAY BE THAT A LOGO WHICH INCLUDES THE FOLLOWING MAY BE THE BEST FOR US:

A LOGO WORD MARK (ie. LEDGER FORCE IN A STYLISED TYPE/FONT BECOMES THE LOGO).

PLUS ONE OF THE FOLLOWING 2 OPTIONS:

A PICTORIAL MARK, IMAGE OR SHAPE USED TO REPRESENT LEDGERFORCE.

OR

AN ABSTRACT SHAPE OR SYMBOL USED TO CONVEY THE VALUES OF LEDGERFORCE.

17
LOGOS TO LOOK AT FOR IDEAS AND GUIDANCE & INSPIRATION & WHAT DO YOU LIKE ABOUT EACH OF THESE LOGOS?

1. WWW.BENCH.CO (WE GREATLY RESPECT THIS COMPANY AND WANT TO BE LIKE THEM)

18
IS THERE ANYTHING ELSE YOU WOULD LIKE TO COMMUNICATE TO THE DESIGNERS?
IF YOU HAVE ANY QUESTIONS, FEEL FREE TO MESSAGE ME AND I WILL TRY TO RESPOND AS QUICKLY AS I CAN.

19
IS THERE ANYTHING THAT SHOULD BE AVOIDED?
I THINK IF THE LOGO STYLE IS TOO DIFFERENT FROM THE STYLE OF BENCH''S LOGO I AM NOT SURE WE WILL BE ABLE TO CHOOSE SUCH A DESIGN.

Recommended Skills

Winner
Featured Contest
Post a Contest Like This

Employer Feedback

“RBM777 is top quality. Very easy to deal with. Very fast communicator. Did some great logo designs for this contest. Also, provided a lot of revisions too. Fully recommend RBM777! A++.”

Profile image garyjames, Australia.

Public Clarification Board

  • RBM777
    RBM777
    • 11 years ago

    hi gary, i have comment, pls check on number 26. thanks

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi rbm777, I have sent you a pm via design number 26. Kind regards, Gary.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi rbm777, I have sent you a pm via design number 26. Kind regards, Gary.

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    thanks gary...

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi RBM777, 43 people have participated in the poll. I will give it 6 more hours then decide. You are currently in 1st and 2nd position. I will send you a PM this evening. Kind Regards, Gary.

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary , any update. thanks

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary , how are you?

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    thanks gary...

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi RBM777, Things are fine. I am just waiting for the contest to end. At the moment you are leading the contest. You are the only one with a design rated 5 stars. I might do a poll in a day or so to get a 2nd opinion from a few friends & associates, but I think they will probably choose your designs as the best. Kind Regards, Gary.

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary, any update :)

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary, how are you?

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi RBM777, I have just sent you a PM for both 29 and 30. Kind Regards, Gary

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary, #30 please. thanks

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary, #29 please. thanks

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    6. For those wanting to work out the exact font of the Bench logo...try having a look at the following url: https://bench.co/press/

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    5. A brown shield is still probably the best. I have seen nice shades of red and blue but I am worried that these are too far from the logo colour of Bench. I am open to persuasion on this but deep down I think the winning logo design will be the one that uses the colour brown like in the www.bench.co logo.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    4. Not 100% fully decided on what is the best mark, image, symbol, shape inside the shield...but one designer has come up with an idea that looks very good...and it looks like a bar chart with 3 bars...but other designers can come up with other ideas if they wish.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    3. Marks, Images, Symbols, Shapes that are a shield like Bench's are the best.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    2. Fonts that are exactly same as Bench's are the best.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1. If designers stick to these 4 scenarios when presenting their designs that will be great.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1.(iv) White font and a brown shield.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1.(iii). Black font and a brown shield.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1.(ii) All white font and all white shield.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1(i) All black font and all black shield.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1. If you visit the www.bench.co website you will see that they use their logo in 4 different scenarios, namely:

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi all, Here is some more feedback with 6 days remaining...I think the following feedback can help designers produce designs which have a better chance of winning the contest. Any questions on this feedback, please feel free to post a message and I will try to respond as quickly as I can. Kind Regards, Gary.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi IntenseART, I have just sent you a PM regarding #27 and #28 . Kind Regards, Gary.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi RBM777, Have just sent you a PM regarding #25 .

    • 11 years ago
    1. RBM777
      RBM777
      • 11 years ago

      thanks gary, done the changes, pls check #26 , if you have any revision, pls let me know, and i will be glad to change it...thanks

      • 11 years ago
    2. garyjames
      Contest Holder
      • 11 years ago

      Hi RBM777, I have just sent you a PM regarding #26 . Kind Regards, Gary.

      • 11 years ago
  • IntenseART
    IntenseART
    • 11 years ago

    Please review #27 and #28 . Regards

    • 11 years ago
  • RBM777
    RBM777
    • 11 years ago

    hi gary #25 please, changes done as per feedback. thanks

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    3. In regards to colour the best colours seem to be as follows: all white font and mark, or all black font and mark or all light brown/beige. Some designers have used the colour red which looks appealing. Some designers have used the colour light blue which also looks good. These 5 colours seem to be the best.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    2. Those with a mark, image, shape or symbol contained in a small shield are preferred.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    1. Font types which are identical to, or very very similar to, the font type logo of Bench (www.bench.co) are preferred.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    With 8 days remaining, I thought it might be helpful to provide some general feedback based on the designs seen so far...hope the following feedback points are helpful:

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    But maybe for some logo designers with lots of good resources at their finger tips it could be a piece of cake?

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    I just noticed I didn't answer 1 of your questions: in short, it should be corporate. But having said that, I think it will require a whole lot of creative thinking - or extensive knowledge of marks, images, shapes and symbols - to be able to come up with a suitable mark, image, shape or symbol for this logo contest in my view anyway.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    If you have any more questions, or anybody else does, feel free to ask. I will try to reply as quickly as I can.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hope the feeback helps you siddigiace.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    The reason why the logo designs should be shown in 3 different ways is because in the bench.co website this is how they show their logo...depending on the background colour of each page on their website. (If you visit www.bench.co you will see what I mean...By the way...this isn't a misprint...the website address is just: www.bench.co - not .com or .co.uk or anything...just .co)

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    In terms of colours, I think a good approach is to do the text / font / type in black against a white or light background...and a version in white against a black or dark background. The mark, image, shape or symbol should probably be shown in 3 ways, namely: in black, in white, and in the chosen colour (eg. beige or whatever colour the designer thinks could work...but from what I have seen of designs so far, the ones where the mark, image, shape or symbol is beige looks pretty neat.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    The logo should be similar in style to bench.co logo...namely: Ledger Force in text / font / type (preferably similar to or exactly the same as the Bench font type) - as this seems to be the best approach that I have seen so far in the contest. Then a mark, image, symbol or shape at the end of the text...like in the bench logo where they have a shield with a profit symbol inside the shield. I really don't know what the mark, image, symbol or shape should be. This, I think, is where the challenge lies with this logo contest. As regards to placing the mark, image, symbol or shape within a shield, that could work...some designs so far have used a shield and it looks neat.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Name of company: Ledger Force

    • 11 years ago
  • siddigiace
    siddigiace
    • 11 years ago

    You can share that in the PCB Will be waiting

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi Siddigiace, Did you find the answers? If not, let me know and I will type the answers here in the Public Clarification Board. Kind Regards, Gary.

    • 11 years ago
  • garyjames
    Contest Holder
    • 11 years ago

    Hi Siddigiace, The answers to your 3 questions are all contained in the design brief. Kind Regards, Gary.

    • 11 years ago
  • siddigiace
    siddigiace
    • 11 years ago

    Or a blend of both ??

    • 11 years ago
  • siddigiace
    siddigiace
    • 11 years ago

    Any Specific requirement regarding it such as logo in text or in creative image or completely corporate..

    • 11 years ago
  • siddigiace
    siddigiace
    • 11 years ago

    HI Greetings For The Day, May I Know the name of your company. ???

    • 11 years ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!