Cucinetta - Brand Identity & logo

  • Status: Closed
  • Præmier: $400
  • Modtagne indlæg: 1096

Konkurrence Instruktioner

We are looking to introduce a new brand into the Australian small appliances market called "Cucinetta". This brand will initially be released through high-traffic online marketplaces, before venturing into other in-store retailers.

Through this brand we will be looking to sell quality and trustworthy small kitchen appliances (like air fryers, kettles, toasters etc.) at a low-to-mid-level price point. The products will be designed to accommodate everyday cooking needs. Along with small appliances, the brand will expand with time to cater to the kitchen accessories market (including items such as tea towels, pans, utensils etc.).

The project itself is to develop a logo for this "Cucinetta" brand (extra points if you can propose a packaging design). We suggest that you refrain from adopting any Italian themes and moods – even though cucinetta is an Italian word. Initially, we are imagining a clean typographic treatment for this logo that will allow the name to resonate on its own.

In terms of the delivery, you will need to submit a proposed logo mark, colour palette, and suggested fonts for packaging. Extra points for packaging ideas as well.

We suggest you look at brands like Breville Australia, as this is the type of brand that would suit our intended market.

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