Creative/Innovative Designs for POS (Point of Sale)/POP (Point of Purchase) Displays

  • Status: Closed
  • Præmier: $400
  • Modtagne indlæg: 86
  • Vinder: Javier M.

Konkurrence Instruktioner

Creative and Innovative Prototype Designs for POSM (Point of Sale Marketing) Display Items


JOB PROFILE:
Graphic Designers
POS & POP Designers
POSM Designers
Advertising Designers
Promotional Designers
Creative Designers
Concept Designers
Print Designers
Prototype Designers

ABILITIES:
Creative
Talented
Proactive
Effective Communicator
Design Software (Photoshop/Illustrator, etc.)
Drawing/Design skills

JOB DESCRIPTION:
We are looking for someone who can deliver creative and innovative designs and proposals for POSM (Point of Sale Marketing). The task is to design promotional printed graphic display items that work well in retail environments. They have to be ideas that are creative, innovative, replicable, scalable, simple, attractive, etc. We are a printing company, so the proposals should have to do with printed material.

CONTEXT:
POS (Point of Sale) and POP (Point of Purchase) are both part of POPM (Point of Purchase Materials). Both of these are used to display and promote products on the shelf in brick and mortar stores. POSM contains different types of materials, installations, and tools from anything such as free-standing displays to promotional ‘dump bins’.

A Point of Purchase (POP) is considered the place where people can purchase products.
Point of Sale (POS) is where the actual sale process takes place such as the cashier register. While POP and POS displays are placed in different locations inside a store, both of them are used to promote products and to attract customers.

REWARD:
$400 USD (prize for contest winner)
We are also open to the idea of buying additional proposals from the designers who don't win the contest. Each proposal for a prize of $50 USD.

EXPECTATIONS:
The proposals would be implemented in Mexico. We are interested in knowing what is happening in stores around the world with the described profile (POP & POS locations). Here are some examples so that YOU designers have total clarity of what is expected.

POSM display item examples:
POSM Items, Gondola, Popper, Floodstand, Hangsell, Tray Display, Wobblers, Danglers, Pricers, Banners, Posters, Stoppers, Pendants, Floor Vinyls, Countertop Mats, etc.

Examples of POP & POS locations:
Convenience stores, Pharmacies, Retail stores, Brick and Mortar stores

Examples of these locations in Mexico:
7-Eleven, OXXO, Farmacias del Ahorro, Farmacias Benavides, HEB, AutoZone

THINGS TO CONSIDER:
Focus on PRINTED promotional material (on walls, floors, ceiling, trays, racks, counters). NO restrictions regarding sizes, formats, materials (rigid & flexible).
It is important to consider scalability. Imagine standardizing something that needs to be printed for and sent to all stores nationwide.
Can be easily transported together with other printed promotional material inside a cardboard box, without being damaged.
In case structural displays are proposed, these must be EASY to assemble (easy enough for a 10 year old to do).
Proposals do not need to be complex. We are looking for different & creative ways to communicate at the POP/POS.
Do not focus on the promotion (words, numbers, or pictures), rather focus on the design and creative ways to advertise products. Remember, it must be printed!
Any complements such as clips, hangers, holders, clamps, magnets, double sided tape, etc. are optional for all proposals. If such complements are required, they must be addressed/explained.
NO DIGITAL ADVERTISING

RESTRICTIONS:
We are NOT looking for any 2D or 3D design displays that require materials such as:
PVC
Foamed PVC sheet
Acrylic

DELIVERABLE:
8 creative proposals/solutions across brand, packaging, print, advertising
Development of design and prototype design
Technical data sheet (TDS) for the displays (materials, measurements, etc.)

Anbefalede færdigheder

Arbejdsgiverfeedback

“Javier's work was considerably better and on point vs. the general requirements I submitted. Javier was very professional and turned in creative proposals. I would hire Javier again hands down. ”

Profilbillede grichardson8, Mexico.

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Offentlig Præciserings Opslagstavle

  • mdahmedrabbioff2
    mdahmedrabbioff2
    • 2 måneder siden

    #extended #extended

    • 2 måneder siden
  • mdahmedrabbioff2
    mdahmedrabbioff2
    • 2 måneder siden

    Sir, please verify your payment.

    • 2 måneder siden
  • desingmaker1517
    desingmaker1517
    • 2 måneder siden

    Sir,please varify your payment.

    • 2 måneder siden
  • mdahmedrabbioff2
    mdahmedrabbioff2
    • 2 måneder siden

    tanks to saled becaouse i know my design was perfect

    • 2 måneder siden
  • mdahmedrabbioff2
    mdahmedrabbioff2
    • 2 måneder siden

    #extended check my #51 #49 #48 those . perfeck printbla design . tahank to rated my all design.

    • 2 måneder siden
  • grichardson8
    Konkurrenceafholder
    • 2 måneder siden

    Take a look of real, recent jobs we've printed. I've just updated the "Details" section (some examples) of this contest.The task for you guys is to help with ideas of what else to print anywhere inside or outside a retail store.

    • 2 måneder siden
  • ApexMinimalizer
    ApexMinimalizer
    • 2 måneder siden

    are flex printed banner stands, those LED backlit boards placed outside most shops allowed? I was thinking these PVC based flex ones are the most popular of the lot, do correct me if I'm wrong

    • 2 måneder siden
    1. grichardson8
      Konkurrenceafholder
      • 2 måneder siden

      Too sophisticated. I make money printing campaigns each month. Need creative designs that I can print to communicate promotions and advertising. Think of how stores communicate with potential shoppers in every corner of the POS, from high traffic (cashier) to low traffic.

      • 2 måneder siden
  • IqbalBaidlowi
    IqbalBaidlowi
    • 2 måneder siden

    So basically do you need 3d design?

    • 2 måneder siden
    1. grichardson8
      Konkurrenceafholder
      • 2 måneder siden

      No, not really. 2D design is enough. Consider printed advertising in POS. I want ideas other than the regular stickers, posters, danglers, banners that I currently use in my print shop.

      • 2 måneder siden
  • DaneilRia
    DaneilRia
    • 2 måneder siden

    Hola, tengo mucha experiencia en campañas de publicidad y diseño y montaje de POS, te invito a abrir un chat privado conmigo para detallar mejor lo que buscas para este concurso. Gracias.

    • 2 måneder siden
    1. grichardson8
      Konkurrenceafholder
      • 2 måneder siden

      Hola Daniel, platícame qué ideas tienes.

      • 2 måneder siden
  • grichardson8
    Konkurrenceafholder
    • 2 måneder siden

    Consider looking up the "Examples of these locations in Mexico". What are similar stores doing in your respective countries? Be creative!

    • 2 måneder siden
  • grichardson8
    Konkurrenceafholder
    • 2 måneder siden

    Hi guys, I see most of the entries that have been submitted are focused on displays. This could be accepted as one proposal, but most of these are XL displays. Remember the job description!
    Needs to be:
    1) PRINTED
    2) EASY TO SHIP BY COURIER (UPS, DHL, FEDEX, or similar)
    3) MUST ENDURE shipment by courier. In other words, if materials / design provided will break, it is of no use.

    • 2 måneder siden

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