Creative advertising idea to promote a manufacturer's product that is being imitated by competitors

Konkurrence Instruktioner

A manufacturing company has an important product for vehicles that they developed and have produced for around 20 years. These 20 years of research, development and testing have gone into optimizing the product's performance, improving the product materials and general experience with its use. Competitors have recently started to copy and sell their own imitated version of the product. Testing shows that they do not have the same level of material quality and product performance, but sell cheaper. The original product is still better value, but only when you take the life and efficiency of the product and its affect on fuel use and so forth into account.

There is a campaign that is running to communicate that the original product works 20% more efficiently and lasts 20% longer. In addition to that, we are creating a short, 60-second video that needs to make a similar point.

We are looking for creative ideas to show the difference between the two products. Some subtle, gentle humor, or even quirky would be nice, though not essential. Using the relationships of other things to each other as a metaphor could work very well, and using an example of a similar comparison/contrast from the world of nature or animals or just about anything that the viewers might find interesting would be good. We may use video or animation to make our short video.

Some basic concepts to work from:
-One could say that the original product is way ahead of the imitation.
-Or we could say that it is much more mature.
-Or we could say that it is somehow more educated.
-Or we could say that it has more experience.
-Or we could say that the products may look similar, but are different under the surface.

Your idea submissions should be at least a written paragraph description. If possible, it would help to include a sketch or simple visual material illustrating your concept.

Your entries are private.

Anbefalede Evner

Arbejdsgiverfeedback

“He was professional and experienced and while there were some other interesting contest entries, Blake's entry was easily the best.”

Profilbillede sean72, United States.

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Offentlig Præciserings Opslagstavle

  • amrutavarshini92
    amrutavarshini92
    • 1 måned siden

    Could you please let us know if this is a commercial video?

    • 1 måned siden
    1. sean72
      Konkurrenceafholder
      • 1 måned siden

      It is a concept, not a video. Thank you.

      • 1 måned siden
  • sean72
    Konkurrenceafholder
    • 1 måned siden

    For those who have asked or misunderstood, I am not asking for a video to be created, but for creative ideas for a video. We want to retain customers for what was a unique consumable product but is now being imitated by other manufacturers. The imitations are somewhat cheaper at purchase, but have been tested as inferior in several ways and our product is still better value when you take the whole life of the product into account.

    • 1 måned siden
  • easewaymarketing
    easewaymarketing
    • 1 måned siden

    Rate entries, please

    • 1 måned siden
  • bamfilmes
    bamfilmes
    • 1 måned siden

    I need to see an image of the product ... My idea is very relevant to this campaign. The ideal would be to build the 20 years with the same piece totally in 3D ... on a road applied the text referring to communication: There are 20 years of experiences and dedication to arrive at the current quality ... the competition does not follow us.

    more to do that I'll need 300 usd

    please see my behance

    • 1 måned siden
  • NidhritiBhowmik
    NidhritiBhowmik
    • 1 måned siden

    Hey contest holder,

    Can you please tell us what the product is? If not the brand name.

    ~Cheers

    • 1 måned siden
    1. sean72
      Konkurrenceafholder
      • 1 måned siden

      I am not able to release that detail. But it is a component that is periodically replaced, so that the vehicle owner has to choose which brand of replacement to purchase.

      • 1 måned siden

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