Create Visual Campaign for Freelancer.com Brand

  • Status: Closed
  • Præmier: $3000
  • Modtagne indlæg: 107

Konkurrence Instruktioner

Hello talented freelance designers! We’ve got an exciting contest for you...

**

We’d like you to create a compelling visual campaign for the Freelancer brand. We’re searching for a campaign showcasing an emotional connection to the amazing opportunities we provide to people across the globe.

We believe that customers are not just driven by logical considerations, they are also part of an emotional experience.

Customers that feel a genuine emotional connection with a brand generate a lot more value and are a lot more engaged than those that do not.

Think of NIKE and the emotional connection they create by associating their brand with the pinnacle of human athleticism and achievement. The classic story of the hero’s journey.

Nike presents itself in a way that provokes customers: Just do it.

It is an emotional connection that crosses borders and cultural differences.

Your target audience are potential employers that could use freelancer.com - small businesses, consumers, startups, and even enterprise.

**

Maybe you’ll come up with a campaign about the power of human ingenuity and creativity,
the journey of how freelancers construct the things they make (such as work in our showcase https://www.freelancer.com/showcase).

Maybe it’s the story of the freelancer themselves but pitched in a way to appeal to employers. You could present a story about the creative process behind the awesome work produced for an employer.

Maybe it’s around the needs of the employers.

Maybe the visual campaign itself is a showcase of the work of the freelancers (think the Mastercard “priceless” campaign [login to view URL])

This is the type of creative calibre of the campaign we want to see. Visually, it is up to you. We want to see what you can do. It can be an illustration, animation, photo manipulation, or live-action video.

Whatever you design, we want it to be better than this:
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]

If you need a tagline, “Get it done on Freelancer.com” is one you can use (optional). Here is a copy of our last TV commercial for some background:
[login to view URL]

We will run the contest sealed and our talented design team will provide feedback to the best entries along the way to help you develop the best campaign!

**

DELIVERABLES:
We want you to create a visual campaign (preferably a series of images.. you may add online, audio or video elements if you wish but these are not necessary).

Submit a visual annotation of your pitch laid out in images. Whether it is an animation, a series of poster, creative social posts or billboard designs. Lay it out in real-world context with example images of where you see your idea launching.

SHOWCASING YOUR CREATION:
• Poster/graphic : Place it on a billboard or a wall with the artwork flat-laid next to it in your image.

• Animation/Video : Visual annotation if your creation by laying out keyframes and a link to your video in the description.
A series of 15 second videos, or one 30 second video.
Format: H.264 (.mp4) or AppleProRes (.mov) 1920x1080, 25-60 fps, 15-30 seconds long.
Radio stinger

SUBMITTING YOUR CREATION FOR HANDOVER:
• Poster/graphic : Illustrator (.ai) or photoshop (.eps or .psb). Preference is for Illustrator.
Size: A0 - 33.11” x 46.81” Portrait or Landscape with 3mm bleed.
RGB and CMYK version for print

• Animation/Video : Packaged After Effects folder.
• Radio sting : Mastered version and voice-over only version.

See also about emotional connections to brand:
[login to view URL]
[login to view URL]

Anbefalede Evner

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Offentlig Præciserings Opslagstavle

  • Animation2D
    Animation2D
    • 3 months ago

    Open it again!

    • 3 months ago
  • sirBS
    sirBS
    • 3 months ago

    this competition is canceled ?

    • 3 months ago
  • lfernanda
    lfernanda
    • 3 months ago

    why dont choose a winner?

    • 3 months ago
  • REplayER
    REplayER
    • 3 months ago

    Check the comments in entry #87 and let me know if we should add or change something. Thanks.

    • 3 months ago
  • Iving
    Iving
    • 3 months ago

    #extended

    • 3 months ago
  • Jun01
    Jun01
    • 4 months ago

    #extended

    • 4 months ago
  • miqeq
    miqeq
    • 4 months ago

    Please check entry #187 !
    You can see the link with our final vision for your campaign :D

    • 4 months ago
  • melszalkai
    melszalkai
    • 4 months ago

    Hey, It's a shame I found this contest too late and couldn't finish on time. Came up with 3 very strong and clever concepts (each containing 3 posters) that could work very well as guerrilla street marketing campaigns. I'm pretty sure they'd go viral. Please could we have extra time and extend the deadline by few more days? :) #extended

    • 4 months ago
  • CreativezStudio
    CreativezStudio
    • 4 months ago

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    Please check My FREELANCER VISUAL CAMPAIGN THEME
    at Following entry Designs :


    #182 VIDEO ANIMATION ( First/1st Version) Duration 29s & POSTER SERIES CAMPAIGN
    #183 VIDEO ANIMATION ( Second/2st Version) Duration 25s & POSTER SERIES CAMPAIGN

    #147 POSTER SERIES CAMPAIGN
    #145 INFOGRAPHIC CAMPAIGN STORY (Second/2nd Version)
    #142 INFOGRAPHIC CAMPAIGN STORY (First/1st Version)


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    • 4 months ago
    1. CreativezStudio
      CreativezStudio
      • 4 months ago

      All the best

      • 4 months ago
    2. CreativezStudio
      CreativezStudio
      • 4 months ago

      Thanks

      • 4 months ago
  • miqeq
    miqeq
    • 4 months ago

    Please check entry #176 ! :)

    • 4 months ago
  • bloodsand
    bloodsand
    • 4 months ago

    #extended I need more time, the concept is worldwide influence of freelancer.com. High class 3d rendering and voice recording. So needs time. #extended for another week.

    • 4 months ago
  • Virgolette
    Virgolette
    • 4 months ago

    extended? wonderful!

    • 4 months ago
  • happydesig1
    happydesig1
    • 4 months ago

    why it didn't show up a weeks ago while I was browsing the same list...

    • 4 months ago
  • BengalDesigner
    BengalDesigner
    • 5 months ago

    Hi contest holder, I am working on a very compelling visual campaign for Freelancer. I will provide short 30 second video and series of posters. We have a charity in Bangladesh called CAFFE (Computers Are Free For Everyone), we teach computer skills such graphic design, web development, coding and electronics. Here is the website for CAFFE (www.caffebd.org). I have seen the contest recently and our team is working very diligently to create the visual campaign. We are creating an emotional video showing where our students comes from (the family background) and how Freelancer (earning money by working part time) is helping to pay for their education. I request you to extend the contest time, we will deliver you a good visual campaign content. Thank you very much.

    • 5 months ago
    1. NamalPriyakantha
      NamalPriyakantha
      • 4 months ago

      Can we take a CSR approach? If it so, How are you going to archive your marketing goals? As your example, The Nike campaign is not a CSR one. It's emotional on platform as a communication strategy, but not a CSR platform. I'm not clear. Help me. Thanks

      • 4 months ago
    2. BengalDesigner
      BengalDesigner
      • 4 months ago

      Thank you very much for extending the time. We are working on the campaign content.

      • 4 months ago
  • GabrielGoistais
    GabrielGoistais
    • 4 months ago

    Hi contest holder, the contest is still open to new proposals?

    • 4 months ago
  • Naeem010101
    Naeem010101
    • 5 months ago

    Please check #163 #164 #165

    • 5 months ago
  • TechDeziner
    TechDeziner
    • 5 months ago

    Please check #105

    • 5 months ago
    1. DepartmentS
      DepartmentS
      • 5 months ago

      Tech, mind if I ask - how long has this entry of your's been posted?

      • 5 months ago
  • agenciasozza
    agenciasozza
    • 5 months ago

    I'm feeling kind of lost since it's been over a week already that I've submitted my entry and I couldn't get any feedback or rating in my design and I have no idea if I should start improving it or changing the concept. I'm lost because this is not a contest from a different employer..it's a freelancer project. I mean, I'm disappointed with the owner of it all. Since it is the owner of the site that is doing it, who can I complain to?

    • 5 months ago
    1. agenciasozza
      agenciasozza
      • 5 months ago

      Thida M.. I can't find your entry. Oh.. Mark.. we've been wasting out time trying to explain the inexplicable to somone who hasn't even submitted an entry. Thida hasn't put any effort like we did to think, develop and create a campaign. As soon as you submit your entry Thida, we can finish this nice dialog. ;)

      • 5 months ago
    2. DepartmentS
      DepartmentS
      • 5 months ago

      : ).. How peculiar. And yet, they had such impeccably good English....Doesn't look like the Contest holder is actually in - which basically means, it doesn't look as if we're going to get ANY form of clarification regarding how to proceed here. Were we in a position of their being SEVERAL 4 star rated entries holding pole position - no CLEAR candidate received - continuing to submit would make sense on our part, we'd all be in with just as equally a good chance. But with only the ONE 4 constantly showing these past couple of weeks now - looks like they've clearly found their candidate, not really interested in anything else. No point the rest of us doing anything really. There are paying customers out there, I suggest we press on where there is actual work to do and get it done for them. All the best Fernando, my regards, S : )

      • 5 months ago
  • Asianexperts
    Asianexperts
    • 5 months ago

    Hi CH may I know how many winners would you select in this contest?

    • 5 months ago
  • wordarcher
    wordarcher
    • 5 months ago

    Hello CH. I'd like to know what you think about #136.

    • 5 months ago
  • jorgedorlando
    jorgedorlando
    • 5 months ago

    Thank you for extended the contest! I still working on its.

    • 5 months ago
  • adorableid
    adorableid
    • 6 months ago

    #extended please, I just saw this but I'm working on another project right now, but I wanted so bad to participate, dear contest holder, #extended, please...

    • 6 months ago
    1. lullisart
      lullisart
      • 5 months ago

      Hello Hanif Afa Z, the contest has been extended again, you got more than 2 weeks to participate now. Best of luck!

      • 5 months ago
    2. adorableid
      adorableid
      • 5 months ago

      Awesome, I know the competition is tight, but I will try my very best !!

      • 5 months ago
  • Htawati
    Htawati
    • 5 months ago

    wait for me sir i am still work on another work ...

    • 5 months ago
    1. DepartmentS
      DepartmentS
      • 5 months ago

      : ).. Haitham, you're still in the lead and you've got an extra fortnight. Relax. I don't know if you've gotten any written feedback over-and-above rating but - assuming you haven't - at least you've got a clear indication you're definitely on the right track. That's probably the most important thing. My sincerest congratulations....

      • 5 months ago
    2. DepartmentS
      DepartmentS
      • 5 months ago

      The rest of us, if I'm honest - kind of faulting a bit here. That's the the problem when we're playing blind like this. If you've get a 3 but no direction, you know you've got a hand - but you don't know what's not right with it. Not a clue. It's like working for a Sphinx. You've got to go through the whole thing of: do I refine what I have done or do I take a completely different swing at it? Obviously, something works, but what - what?! - not a clue. Oh, Haitham. It's a pickle, I tell you. An enigma! No, if I were you - with a clear 4 - I'd be polishing off m'golf clubs round about now. Obviously, first I'd have to buy some golf clubs, that goes without saying - but - y'get the general idea.... Relax... : )

      • 5 months ago
  • jeffoy2010
    jeffoy2010
    • 6 months ago

    2nd update on entry no# 112

    • 6 months ago
  • Htawati
    Htawati
    • 6 months ago

    wait for me sir i am still work on another work ...

    • 6 months ago
  • jorgedorlando
    jorgedorlando
    • 6 months ago

    Still working

    • 6 months ago
  • TechDeziner
    TechDeziner
    • 6 months ago

    Please check entry#99.Feedback would be highly appreciated!

    • 6 months ago
  • LU33
    LU33
    • 6 months ago

    At least can I use real stock photos ?!!

    • 6 months ago
  • Htawati
    Htawati
    • 6 months ago

    i am still work

    • 6 months ago
  • sirBS
    sirBS
    • 6 months ago

    Hello .
    Can I get comments on my work ?
    # 70
    Thanks.

    • 6 months ago
  • aam90
    aam90
    • 6 months ago

    Hello, i'm 2d animator, but i don't use after effect, i use moho software, if this is accepted i will submit my animation design

    • 6 months ago
    1. FreelancerComp
      Konkurrenceafholder
      • 6 months ago

      yes you may, what's important is the output :)

      • 6 months ago
  • jorgedorlando
    jorgedorlando
    • 6 months ago

    It´s alive? Please

    • 6 months ago
  • vlusdesign
    vlusdesign
    • 6 months ago

    #extended

    • 6 months ago
  • JulesDD
    JulesDD
    • 7 months ago

    Hi, guys! Is it ok to submit a sketch first to get feedback on the concept and then submit the final designs? I want to make a series of vector illustrated posters but I need to know if you like the concept behind the campaign before I start illustrating. Thank you!

    • 7 months ago
    1. RavinderSGill
      RavinderSGill
      • 6 months ago

      i submitted a sketch 2 days ago for feedback, still haven't received any :(

      • 6 months ago
    2. vhlubi
      vhlubi
      • 6 months ago

      same here

      • 6 months ago
  • SolutionsSP
    SolutionsSP
    • 6 months ago

    Being #extended is appreciated.

    • 6 months ago
  • FirstCreative
    FirstCreative
    • 6 months ago

    #extended please

    • 6 months ago

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