Club Mate circulation mateial
- Status: Closed
- Præmier: €100
- Modtagne indlæg: 13
- Vinder: satishandsurabhi
Hello Freelancer Community,
we are a very small venture just entering the Indian market with a beverage. The product itself is well know worldwide however: Club Mate, the fizzy yerba mate based energizer. Maybe you even know the product, that would be amazing.
We speak solely about the one original product, Club Mate in its pure form and 0,5 l bottle as per now: [login to view URL]
You can check the product presentation here:
[login to view URL] (your visuals should look way better than this presentation ;) ) Maybe on a later stage this could also be brushed up.
The original page of the product is here: [login to view URL]
Our indian page is here: [login to view URL]
We need 3 different versions of design material:
- tent cards 1/8 (half Din A 4 page) = A7 74 x 105 mm bzw. 76 x 107 mm
- Cocktail card flyer 1/16 (quarter Din A 4 page) = A8 52 x 74 mm bzw. 53 x 76 mm
- Poster Din A3 = A3 297 x 420 mm x 305 x 430 mm
You can find the bottle as a Photoshop file here (and attached): [login to view URL]
The Club Mate logo can be found here:
[login to view URL] and here [login to view URL]
What is the message we want to bring accross here?
Our buzz words to present the drink are: since 1924, from Germany, big in Berlin, Berlin vibes, Energy of Berlin, natural, healthy, refreshing, unique, great mixer, caffeine
This is a tent card: [login to view URL]
We want to bring across our message quickly to a potential customer: again focussing on NOW AVAILABLE IN INDIA, since 1924, from Germany, big in Berlin, Berlin vibes, Energy of Berlin, natural, healthy, refreshing, unique, great mixer, caffeine - the drink is new and should grab attention. Tent cards are foldable as you see and so the design and format has to keep this in mind.
COCTAIL CARD FLYER:
It would be amazing, if we could put like always 4 different recipes on one postcard each. Like those guys did: : [login to view URL] You see all receipes there. You can freely modify. It should look modern and appealing. Focussing on the mixer qualites of the drink. So some cocktail recipe cards would be amazing and maybe one flyer in the tent card design, introducing the product.
Buzzwords for bars: Mixdrink, Energizer, Dance, Electronic Music Scene
A poster like this [login to view URL] would be amazing. But with the 0.5l bottle from above and a Mumbai city/skyline background! Later on we could do more iconic backgrounds as well, recognizing we are in India. Important is the message again. A new boy is in town (the new drink Club Mate)
I know this all sounds a lot. Important would be to start from one design idea and carry this one on. As you are all experts I am sure you can do this. Follow up work can be expected in any case.
Happy for your entries.