Celines : Event Space / Cafe
- Status: Closed
- Præmier: $1000
- Modtagne indlæg: 4613
- Vinder: MUma006
Konkurrence Instruktioner
We are launching Celine’s by the Sea, a refined coastal café and bar/event venue located on the waterfront in Port Stephens, NSW (beneath Bannisters Resort).
The venue operates as a premium café by day and transforms into an elevated drinks and event space on Friday–Sunday evenings.
This is not a hobby café. It is intended to become a scalable hospitality brand with potential for future locations. The brand must feel strong enough to expand.
Brand Positioning
Celine’s by the Sea should feel:
• Coastal luxury
• Refined but relaxed
• Timeless and elegant
• Gender neutral
• Confident but understated
Think:
• Sunset drinks overlooking water
• Linen, stone, natural textures
• European coastal influence (subtle, not cliché)
• A venue that feels curated, not busy
Avoid:
• Trendy fonts that will date quickly
• Tropical / beach cliché visuals
• Overly feminine script
• Loud or bold colour contrasts
Logo Direction
Primary logo should feature:
• Smooth, flowing script / running writing style for “Celine’s”
• Elegant but readable
• Not overly decorative
• “by the Sea” can be in refined secondary typography (clean serif or minimalist sans serif)
The logo should feel:
• Premium
• Balanced
• Intentional
• Able to sit beautifully on signage, menus and merchandise
It must work equally well in:
• Light neutral tones
• Black and white
• Embossed / debossed applications
Colour Palette Direction
Light, neutral, coastal tones such as:
• Cream
• Sand
• Warm white
• Light stone
• Soft taupe
• Muted sage or subtle coastal blue (very restrained)
The palette must feel timeless and sophisticated.
Deliverables Required
Primary Logo
Secondary Logo
Submark / Icon (for social media & stamp use)
Colour palette (with HEX + RGB codes)
Typography selection (primary + secondary font pairings)
Basic brand guideline PDF (logo usage, spacing, colours)
Business card design
Email signature template
Letterhead
Social media profile image formats
Black & white logo variations
Transparent background versions
File Types Required:
• AI / EPS (editable vector)
• PNG (transparent background)
• JPG
• PDF (brand guidelines)
Application Context
The brand will be used across:
• Café menus
• Cocktail menus
• Event proposals
• Signage (external & internal)
• Merchandise (caps, tote bags, tees)
• Website
• Instagram
It must feel cohesive and scalable.
Designer Requirements
Please include:
• Portfolio examples of hospitality or premium lifestyle branding
• Your design approach and process
• Timeline for completion
• Number of revision rounds included
We are looking for thoughtful, strategic design not just a font selection.
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