Brand Guidelines for a Fictional Ad Agency
- Status: Closed
- Præmier: $300
- Modtagne indlæg: 13
- Vinder: franklugo
My company is working on an ad campaign that would use a fictional ad agency as the villain / heel in the story. The agency is called "Auto Encabulator Marketing", and specializes in marketing for car dealerships to consumers in the United States.
This fictional agency is meant to be extremely over-the-top and obnoxious with their branding. Their colors are loud and gregarious. Their messaging is bold, yet nonsensical. And their salesperson is smooth-talking, and insincere.
Company Tagline: We encabulate so you don’t have to.
The main product they sell is called "Rocketship Post-Accelerometer 6.4". It's a marketing automation solution that is made to sound exciting, but actually does very little.
We’d like to really lean into the rocketship motif with the product design.
Here are the requirements for the Brand Guidelines:
LOGO - We'd like a bold and obnoxious logo. Please provide light and dark variations of the logo design along with usage guidelines. Delivery should include a vector-based version so we can use the logo in animations.
COLORS - We've provided a palette of colors that you can use if you'd like. This is not a requirement, but is meant to give you an idea of how bold/obnoxious we want this brand to be. You can choose to use all or some of the provided colors, or go in your own direction with it.
FONTS - The package must include a set of fonts to be used with the brand. Looking for Title / Header / Text variations.
PRODUCT - We'd like for you to design a vertical banner (33.5" x 79" inches) showing off the company's newest solution, the Rocketship Accelerometer 6.4. The product should have its own logo separate from the agency logo.
BANNER - Please show the agency logo used on a banner with the tagline "We encabulate so you don't have to.".
That's it! Hopefully this is a fun project that you can really get creative with.
Please note that only submissions that include all of the above-described elements will be considered for the contest.
“Frank understood EXACTLY what we were looking for and made sure to deliver. The handover process was extremely smooth and the files were well organized and easy to understand. Would definitely recommend to any agency client that needs a designer who "gets it". ”
savagemediaUS, United States.