New logo plus business card design

Consito Minimal logo design

Consito is a consultant for the medical and regulatory area. To place it correctly in this field it needs to feel established, reliable and approachable, aswell as modern and minimal (as set out in the guidelines for this project). The logo itself is created by customising type, this ensures that it is unique. Special consideration was taken when adjusting kerning between characters. To create the minimal look, I cut down on unnecessary distractions of the font. Using a single colour in lowercase makes the brand feel established and welcoming, whereas all uppercase envokes a feeling of shouting, this is the graphic equivalent of a reassuring conversation with a trustworthy friend.