Freelancer brand promotion by GreenGraffiti BG
GreenGraffiti team laid the Freelancer logo on about 20 top locations in the city of Sofia by means of natural outdoor communication methods. We tagged Freelancer logo by only using a specially cut template and snow on some of the sidewalks. On other locations we cleaned messages out of the dirt by using just water, a template and a power washer. About 1000 unique people see those messages per day while ads done by reverse graffiti method last a minimum of two weeks upto 2-3 months depending on how quickly the surface becomes dirty again. That means the logo has been viewed at least 10000 times for a period of 10 days. GreenGraffiti sustainable media was one of the first to use those natural techniques for responsible advertising, compensating for its water usage via the Dutch GreenAdsBlue foundation that provides clean drinking water for the developing world (http://greenadsblue.com/). Similarly we will be offseting 3% of the reward to the same foundation if we happen to win.