Only Logo, not name displayed
Easy to recognize and remember
Max 3 colors, but silhouette must be recognizable too
Unique, NOT to be mistaken by any other brand
MINIMALIST!:, an average person should be able to draw it by hand (or at least a "close enough" version of it)
It should be connotative with drinking alcohol and partying, so use such icons (such as beverage or party accessories like a disco ball or DJ stuff... Feel free to include initials (BO, B1...) if you want.
Text in a unique way (you may use icons, shapes, etc.)
1 or 2 colors.