The details you've posted is good, but not informative enough. Before I jump into the logo creation I would like to know a little more about your company. I tried to open rockthatpallet.com but it didn't work, I couldn't get a proper insight about the company.
I would like to know the color choices you would generally opt for, your personal preferences when it comes to color, would you like a minimalist logo design, or a very complex logo? and there are many other questions that I wish I could get some answers of.