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Facebook retargeting is based on a traditional marketing concept that involves selling, or "targeting", people who are likely to be interested in your product. In digital marketing terms, that means pushing relevant ads or content to people who have already visited your website. It's actually more effective for marketers who have a limited budget since it only pushes the ads to users who are a... Læs mere

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There are three major ways you can use YouTube to promote your business and its products online. o You can use YouTube to raise your visibility and enhance your trustworthiness. You can do this by creating useful content that provides solutions to people's problems. The more useful your content is, the more followers you will attract. This will raise your online visibility. People will also begin... Læs mere

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These are the best ways to reduce your bounce rate: 1. Improve your content's readability. 2. Avoid pop-ups - it will disrupt and damage user experience. 3. Create a compelling Call-ti-Action. 4. Improve the story telling element of your website- it helps your visitors to stay engaged. 5. Keep your website fresh with the right content. 6. Target keywords with greater traffic value. 7. Att... Læs mere

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There is nothing wrong with spying on your competition in order to find out how they are carrying their ad campaigns on Facebook. The important thing is to use legal ways to find out the information that you seek. Here are several tools that will enable you to track your competitors' Facebook Ads: o AdEspresso.com is one tool that you can use to take a look into what your competition is doing. A... Læs mere

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