In his junior year at Auburn University, Jeff Hoskins put up Wooden Rings, a wood-based accessories business, to pay for his tuition and everyday expenses.

“I started my business selling custom wooden products from wooden guitar picks, wooden rings to wooden keychains and jewelry. I spent an hour working on a single ring and made a couple a day,” he said.

Website Revamp Boosts Revenue of Wooden Rings Store - Image 1

Eventually, Jeff finished his Information Systems program and spent the next year working full-time as a software developer. While employed, he continued managing his wooden rings business. He would find himself busy fulfilling orders after a long day in the office.

When the demand for his products surged, he had to allocate more time for its production so he left his day job to concentrate solely on his business. Customers were coming in bunches and things were going great for Jeff. However, he wasn’t satisfied with his e-commerce website’s sluggish performance. Loading the whole website took around eight to nine seconds which was dreadfully too long.

Website Revamp Boosts Revenue of Wooden Rings Store - Image 1

“My business is very important because it is my primary source of income. I was seeing a drop in traffic because of problems associated with hosting on a certain domain so I wanted to migrate to a reputable dedicated server host. I had never done a server migration so I wanted a professional because the site is so important,” he said.

Local coders quoted Jeff from US$700-1000 for his project. The price was way off Jeff’s ballpark figure, so he Googled ‘coder by the hour’ and found Freelancer atop the list.

Website Revamp Boosts Revenue of Wooden Rings Store - Image 1

His project attracted several freelancers from all over the world. He awarded the project to Amitesh Ojha, a freelance website developer from India.

“I backed up Jeff’s data prior to migration and transferred it using rsync,” said Amitesh. “The server Jeff was on was a very slow one plus it had very bad customer support, so we transferred to Amazon Web Services (AWS). Lastly, I implemented some features to speed up the site.”

Jeff’s project was completed in three days and for only US$300.

Immediately after the project was completed, the website’s load time was reduced to a mere second, which was the ideal load speed for Google. The spectacular speed translated into his website traffic doubling that later on led to an increase in sales.

“Freelancer connects business owners with freelancers we can trust. The whole system puts a lot of control into the hands of the employer, and it allowed me to find the best price and skills for my project,” said Jeff.

Website Revamp Boosts Revenue of Wooden Rings Store - Image 2

“I plan to use Freelancer.com in further expanding and managing the more technical aspects of my business while I focus my energy on more managerial tasks that I cannot outsource.”

The best freelancer in the world is just a click away. Start your project today and get the help you need.

 

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Oprettet 21 juli, 2017

Anton Duran

Content Coordinator - Freelancer.com

I am the Content Coordinator of the Marketing and Communications Team at Freelancer.com. I handle the production of stories used in the Case Study Program of the community website.

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