Online stores such as EstyAmazon, and eBay are popular e-commerce destinations that attract large footfall everyday. Their popularity has made many businesses and individuals consider mimicking the online marketplace through offering a variety of platforms that have many functions. There are many Magento marketplace themes you can purchase, and each has its own  customization and features. You can retrofit the features to various e-commerce requirements that give open management to merchants, as well as simple usability to consumers. Magento 1 was excellent, but Magento 2’s success shows why many startups are using it in their apps. The official announcement of the Magento 2 release has seen many retailers turn to it, and many have termed it as their favorite developer platform in e-commerce. Read on to learn why Magento 2 is a preferred destination for many online vendors.

Does this insinuate that Magento 1 was underperforming?

Yes and no. Magento was a sophisticated choice for small-scale vendors that handled marginal sales. Large online stores did not hold it in high regard, since it had drawbacks that made it difficult for the stores to operate profitably.

Challenges of Magento 1

  • Magento consumed a lot of system memory and space in comparison to BigCommerce.

  • It was easy to perform basic customizations on the platform, but novices could not make advanced customizations.

  • It was not easy to share the platform freely. If you wanted to share the platform, you had to invest in an extra semi-dedicated Virtual Private Server (VPS), which was costly.

  • The developers of Magento 1 did not do it on Zend framework, and this made processing speeds slow.

How is Magento 2 different from its predecessor?

During the release, Magento 2 developers anticipated it would empower ecommerce retailers and brands with additional features, to help them enjoy multiple shopping channels.

Also, many users thought that Magento 2 would help negate the shortcomings of Magento 1. The platforms that host Magento are open-source, and they offer great flexibility for providers of Magento integration and programmers.

Magento Multi-vendor extensions

Magento has numerous multi-vendor extensions that make it easy for businesses to create an online market environment that vendors and customers can access easily. Both parties have private access to their personal dashboards, and the dashboards are compatible to the requirements of each. Vendors can upload products, add prices, track sales, inventory, add descriptions, images, and categories. Consumers can make their purchases after logging in to a secure eCommerce atmosphere.

Each Magento multi-user extension is beneficial to the users. It is advisable to select an extension that can offer proper support, scalability, marketing capabilities, effective inventory management, simple options for accounting, SEO, and high performance. It is usually simple to find the correct extensions that fit the needs of your business, but if it’s hard to get a dependable fit you can procure the services of a competent Magento developer to make a customized extension for your business. Many people prefer this option since the implementation of a functional Magento platform comes from a professional Magento developer.

Clean UX and design for your platform

Many people do not pay attention to user experience and design when making a Magento marketplace for multi-vendors. Though the platform should serve a specified purpose, users should not have a hard time trying to explore and navigate it. If the design is kept simple, clean, and slick, users will find what they want more easily than when the design is cluttered with offers, ads, poorly placed images, and redundant design features. From the vendor’s point of view, it is imperative they should be able to manage their stores without undue disturbances. If the process is complicated, it will not be easy to attract vendors to the platform in question. You can sell your services to anyone who needs an online market platform. Freelancer gives a platform to browse e-commerce projects, in which you may use your knowledge of making the most out of Magento 2 to create an awesome website.

Multi-vendor platform for Magento 2

If anyone wishes to create a platform that will be attractive to customers as well as vendors, it  must be reliable. Magento 2 multi-vendor platform is a scalable and reliable solution that can answer the needs of the vendors, while providing a conducive environment that caters for the welfare of the customers. Some of the features of Magento 2 include, but are not limited to:

  • Variety of payment methods

  • An array of shipping methods

  • Customer information management platform

  • Communications management that entails delivery notes, order, and customer emails

  • Broad invoicing

  • Comprehensive order management (that includes tracking of orders)

  • Product support that includes grouped products, downloadable products, and physical products

  • Accurate inventory management which includes exchanges, returns, and approval of products

The way customers and vendors see their dashboards, and the information they access is a decision that is at the sole discretion of the creator of the market place. It is therefore important to have a competent Magento professional to help in setting up a reliable marketplace environment.

Features of a Magento 2 online store

Magento 2 has incredible features that benefit both admins and customers.

For customers:

A suave checkout process

Magento 2 can easily pick up debit/credit card users through identifying the digits in the initial block of the entire number. The checkout option for guests is easy to use, since a user fills the information based on the email they used previously. Magento 2 incorporates various payment gateways, such as Authorize.netBraintree, and PayPal which make it easy and convenient to make payments.

Quick loading speed

Developers estimate the speed of Magento 2 is 20% higher than that of Magento 1. Developers of Magento 2 indicate the new release is lightweight, meaning it can load pages faster than Magento 1.

Pleasant shopping experiences

Magento 2 has had a rigorous re-engineering, which has resulted in a drastic reduction of irrelevant steps that made transactions harder in the earlier version. After releasing Magento 2, there will be higher conversion rates, since the shopping experience will be better.

For admins:

A control panel that boosts productivity

Magento 2 has a new admin panel with controls that give productive information for immediate corrective measures. The panel has a user-friendly interface that makes it easy for vendors to track sales, import critical product features, and assess important information about the business.

Uncompromised scalability performance

The new version has optimized caching codes and images that make its performance superb. It is also flexible, with immediate scalability for master databases as well as standalone databases, and some slave databases.

Easy to maintain and upgrade

You can perform regular maintenance, upgrades, and other chores on the site. Also, a vendor can do a cake walk for loyal customers. There is no complexity at any stage. You can grasp each step easily after trying once.

The second release of Magento is critical to all e-commerce retailers. It is a perfect platform that can accommodate multi-vendors while enticing customers with attractive adverts and products. Magento 2 is compatible with many other third party platforms and integrations, and this makes it a dream come true for many online store owners. It is a robust platform whose flexibility is second to none. It has great features such as shipping methods, invoices, order management, and payment methods that make it a perfect platform to grow your business if you are an online vendor.

Customers can derive an excellent online shopping experience courtesy of Magento 2.

If you have more thoughts about Magneto 2, share with us in the comments section below!

 

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Oprettet 31 august, 2017

EdwardSuez
EdwardSuez Ansatte

Sales & Marketing Guru

Edward is the Sales & Marketing Correspondent for Freelancer.com. He is currently based in Sydney, and is a self-confessed ice-cream fan.

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