OK so you've been around for a while, and you know that an effective marketing campaign isn't something that happens overnight. In fact, you'd be forgiven for believing that a successful marketing strategy takes months to develop.
Creating a targeted campaign, and devising the best way to reach your ideal customer is not something to be taken lightly, but, if time is of the essence and you're sending out a marketing SOS; you can do what you need to in just ten days!
IF (all-important!) you are strategic.
While the emphasis on the word ‘strategic' is paramount, whether you're launching a new product, or a new business entirely, it is wholly and solely possible to put an effective marketing strategy in place in just ten days!
I can almost hear the rolling tumbleweed making its way through the dessert as you take that in. Yes, I too have felt the doubt that’s echoing through your mind; so let's get to it - here's everything you need to create an effective marketing strategy in, I will say it again…just ten days!
Day One: Create Your Buyer Persona.
The profile of your ideal customer is going to be pivotal to everything you do over the next ten days, so it's important that this is your first step. A buyer persona is created based on thorough market research, so you need to do some groundwork here. You will use analytical data to produce a detailed representation of your ideal customer including their personality, problems and language that they respond to. Once you have this documented, you can tailor the next nine days' actions to meet the needs of this ideal person that you're trying to attract. Having a buyer persona from the outset will help you cut through the noise that they're surrounded by and focus your time reaching them strategically. Need some help? Hire an experienced marketing freelancer to get you started.
Day Two: Define Your Goals.
Create a written document which will keep you on track throughout the whole of your campaign. Determine what you plan to achieve from your marketing campaign and how you will reach your target. Do you want to increase public awareness? Do you want to expand your current business? Do you hope to upsell existing clients? Build brand awareness? Grow market share? There is a myriad of potential goals that can be achieves from conducting any marketing campaign and defining yours at this stage will help you when you move onto the next steps.
Day Three: Set Your Budget.
While a budget can be flexible, you need a place to start to ensure that your campaign is both a success AND profitable. After all, it's futile to launch a campaign to increase revenue if you've blown your budget before you've even begun!
You'll need to focus your research on making sure that your budget is realistic, cost-effective and the funds are available to begin with!
Day Four: Start to Develop Your Brand.
Developing the branding for your business or campaign isn't something that you can complete in a day, but you can put everything you need in place to begin the journey.
You've already identified your target clients so now you need to design a logo that represents the personality of your business or campaign. Is it fun? Corporate? An authority? Serious?
Once you know the tone you want you can then work on your key messages which will give the audience the central facts about you and your business or campaign. You will also need a USP (unique selling proposition) and company or campaign tagline to get started. If this seems like too many elements for you to tie together in a short space of time, engage with a freelance brand expert who can do it all for you. They will draw out your core personality and package it all together in one neat and tidy branding parcel.
Day Five: Create Your Landing Page.
In a day you say? Yes! In a day! You can register a domain name for your campaign and create a basic landing page with some powerful imagery, outstanding copy and some relevant key messages. Here are some top tips for creating an effective landing page that converts:
Create compelling headlines: These need to grab attention, invoke emotion and encourage the reader to move further down the page, and yes – this is possible in just a few words!
Use testimonies: There is no louder voice than the voice of someone who is already using, and loves your product. At every opportunity, you should get feedback which can now be put into print to make your landing page useful.
Sell the benefits, not the product: It's sad but true but people aren't interested in what you've got to say unless they know how it solves their problems – and you need to tell them!
Add a call to action or three: At every scroll, the reader needs to know what you want them to do next. Add sign-up, subscribe and purchase now buttons depending on what action you want them to take, don't assume they know what to do, they don't.
Proofread: Before you publish, make sure there are no errors in your copy. Words that are rushed and illegible make you look unprofessional and will have your reader moving on faster than you can say 'online spell-check'.
If you're not much of a writer, a freelance copywriter with experience in writing effective landing pages will get the job done for you, and fast!
Day Six: Create Your Social Media Platforms.
There are many social media platforms available, and it's important that you choose yours wisely. You must have a presence, but being active on all the channels will dilute your message and make you seem wishy-washy. Perform thorough research to find out where your target market and competitors are hanging out, and go there. These platforms don't need to be set in stone so if you decide down the track that something isn't working for you – you can remove yourself and go where the masses are.
Set up your profiles with clear, branded profile photos (we recommend using your logo, so your audience associate your content with you), a completed biography and your contact details along with detailed information about your current campaign.
Before your herd of follower's stampede to get to the ‘like’ button it's a good idea to upload some relevant content, so they have something to read when they get there. Start to follow other users in your niche so that your new audience is aware of where you fit into the industry.
Also, I'll say it again - make sure you've added the call to action box on there too. Because? That's right…people don't know what you want them to do unless you tell them!
Day Seven: Set up Your Analytics Accounts.
Using analytics information that is available from Google and social networking sites is gold as far as your marketing campaigns go. They will give you raw data which will show you which keywords work, who's responding to your content, and where you need to make changes. Once you have the accounts set up, you can then begin to analyse your data so you can make adjust your campaign accordingly.
Day Eight: Drive Traffic to Your Landing Page.
Your landing page is the shopfront of the online world, and it's where money changes hands. Not only that, perhaps more significantly, it's where your market hand over their valuable contact information! Consider a paid Facebook campaign for this as it's the easiest and most efficient way to reach a lot of people quickly. One people are on your page; the compelling content they'll find when they get there will do the rest (refer to day five!)
Day Nine: Arrange a Letterbox Drop.
Whether or not your business is based online, it's still important that you make yourself and your campaign known locally.
Engage with a freelance graphic designer and copywriter to create a tangible brochure that can be delivered to all local businesses and residential addresses if this is practical for your market. A lot of freelance copywriters work in conjunction with a designer, so you will receive a PDF file and arrange for printing in a very fast turnaround time. Once you have your brochures, arrange for an afternoon of dropping leaflets into letterboxes so that all local businesses know that you're nearly open and ready for action. Even if your business is based online, it's important to have a prominent local presence so that you can draw on the benefit of having suppliers and clients on your doorstep.
Day Ten: Email Your Existing Database.
If your Facebook ad campaign has been a success, you will notice an increase in email sign ups and this data is gold! Use an email creation platform such as MailChimp to let your new list know about your product or service and how they can get on board with you.
Emails should create urgency, appeal to the reader's emotions and leave them in no doubt that your product is for them. Continue your engagement with your freelance copywriter if you don't have the time or capacity to create the required engaging content.
So there you have it, the ten-day marketing strategy that will help you launch your business or current campaign! There are a diverse range of activities included, but if it's short, sharp and successful you want; you've come to the right place! Post a project to get started today!