What marketing campaigns are you running for your business this holiday season?
Aside from being the most wonderful time of the year, the holiday season is also the busiest for businesses. Do you think you’ve done enough promotion for your own?
Christmas is just around the corner and we only have less than two weeks before we welcome a brand new year. Take advantage of this period to bring your products or services closer to potential customers. As for your existing customers, it’s also the best time to reward their loyalty to your business. Spread the holiday cheer and try out these last-minute marketing ideas.
Blog about your own holiday gift guide featuring your store’s best sellers. Showcase the items better by creating segments according to ideal recipients or budget.
Holiday Discount Coupon
You can offer coupons with a short validity period to create a sense of urgency. Send out an email with the coupon code to all your loyal customers. It can be a discount for all your products or for a specific one you’ve been wanting to generate more sales from.
Want to have more sign ups on your website? When you send a discount coupon via email, give your customers the option to forward it to whoever they think would also love your products. Create a message template and make it easy for the recipient to know what to do next when they receive the email.
Do you need a creative holiday greeting you can post on your website or social media accounts? Is it a video, an animation, or banner image? Crowdsource your idea by posting a contest on Freelancer. Just be clear with your contest requirements, offer a decent prize, and give feedback on every entry to let the participants know what you exactly want.
Exclusive Discount Offer for Email Subscribers
Do you have more social media followers than email subscribers? Why not offer an exclusive holiday discount for your email subscribers only? Post about this on your social media accounts and provide the link where they can subscribe.
Personal Holiday Greetings
No matter how busy you get, take time to write down an email and send it to all your customers. Keep it short and personal and add an image that sparks off all the positive emotions they could feel this season. After all, this is the perfect moment to show your brand’s got a heart.
Hope these ideas can help you push that last-minute marketing campaign to end another successful year. If you have some great suggestions that worked for your own business, share it with us on the comment section below. Happy Holidays!