In a tech survey, one of the researchers mentioned that over 100 websites are uploaded on the internet every minute. It’s possible because as the earth makes a slight move on its axis, the human population is putting their brains at work on how to use the power of the internet to their advantage. This is the proper thing to do because - the internet is man’s best tech-friend.
Talking of over 100 websites a minute? That means there are a lot of sites for a search engine to optimize.
The conventional way of ranking things on age, size, topic, etc., has no relevance in website rankings, simply because they are quantitative rather than qualitative. Search Engine Optimization Techniques are the ones that determine where your site will feature on the Search Engines Result Pages. As more websites come to life, the front pages of search engines still accommodate the same number of sites. So, the page where your site features all depends on your effort, and how well you understand SEO.
For beginners, SEO can seem like a daunting task, but that should not be your worry, because help is on the way. There are a few SEO fundamentals you need to understand before you start writing copy for your website or blog.
Below are six must-know SEO tips to start you off.
Find and Use Relevant Keywords
The set of phrases internet searchers commonly use to find what they are looking for are popularly known as keywords. Your knowledge on keywords will have a significant impact on your site optimization.
There are various methods you can use to achieve the right keywords for your pages. You could have an SEO specialist assist you, or better still, you can use the various internet tools available. Google Keyword Planner and Google Adwords are vital resources that can be of help if stuck. These tools enable you to find popular keywords to use about a particular topic, and incorporate them into your pages.
But remember to keep the content of your pages relevant, and let your keywords flow naturally and contextually. Having keywords appear in your pages 6 to 7 times is considered ideal. Remember that overusing keywords could result in your site becoming unindexed.
You can read more on this topic by clicking here.
Use H1 Title Tags Sparingly
Search engines need to categorize your pages to determine their rank, which is the process of SEO. The first place where the search engines will look is at heading 1, the main heading of your page. Therefore, the first heading should communicate vital information on what the rest of the pages entail. Ideally, keywords should be present in heading 1.
Whether including keywords in heading 1 helps with page optimization has been a hot topic of late, but going by any research outcome, it still counts. Research done in 2013 by Moz’s bi-yearly survey on search engine ranking revealed that incorporating keywords in heading 1 carries a 0.12 relevancy. You can't ignore a 0.12 contribution, going by the emerging competition on page rankings.
Other headings are equally important, but they should differentiate from heading 1, which carries more weight in helping search engines categorize the content.
Get Yourself the Right Backlinks
Backlinks are useful because, among other things, they help internet surfers access great content from multiple sites. But how do backlinks happen? In many ways, for instance, some unscrupulous SEO companies are paid to add spamming backlinks to top-performing sites. This connects top-performing sites with low-quality sites, with the aim of improving authority, thereby cheating search engines to improve ranking.
These spamming backlinks are illegal, and it could lead to your site getting blacklisted if there is evidence of such malpractice. On the other hand, rightful back linking by white-hat SEO is good and improves authority. Guest bloggers and other internet surfers of goodwill can make constructive comments from another website, thereby connecting several sites. You can use this method if you want to achieve authority through back linking.
It’s always advisable to use the right processes if you want to improve your website ranking, as some methods are temporary and can lead to your site getting into trouble.
Writing good content and participating in healthy discussions while encouraging users to give feedback is the right way to improve back linking and authority. Authority is one of the off-site optimization criteria comprising around 75% of SEO.
Know How to Create Sitemaps
When internet users search the web, it prompts the crawlers to swing into action and then highlight the pages found, ranking them accordingly. So, your knowledge of how crawlers work is essential. Crawlers are the programs that search the web to find information the user wants. You can create a sitemap that is accessible to crawlers to make it easier to find your pages. There are various ways through which you can create a sitemap, but the best and most convenient way is to check examples from Google and replicate them. Alternatively, you can go for other available tools that can help in sitemap creation.
Sitemaps list every single URL on your website, including relevant Meta on the URL, i.e. when and how often it’s updated, and its importance to your site structure. This information helps to crawl every page and have it appear on the Search Engine Result Pages. On the other hand, they help the user to navigate through the website. You can continue sharpening your understanding of sitemaps by reading this article prepared by Semruch.com
Write Content for Humans, That’s What Matters
This should be the primary motivation behind putting all effort into creating and running a website. A content rich website will complement other SEO efforts. It will organically rank high on search pages due to the growing number of backlinks and therefore improve authoritativeness.
Though we have highlighted various methods search engines use to rank pages, it’s good to note that methods keep changing day by day as this is the only way to keep improving. Furthermore, if it was certain that particular benchmarking processes would dominate ranking in the foreseeable future, it could become prone to manipulation. For example, on-site optimization was the only criteria used to rank pages in the past. People abused it, and that’s the reason for additional methods.
Masses will forever flock to helpful websites, and search engines try to assist with that. Therefore, pleasing the robots and manipulating search engines is short-lived. Create content with human needs in mind, so your content remains relevant.
Make Your Website Mobile Friendly
Over the last six months, many studies have shown that more searches are done using smartphones than any other means. This is a major concern nowadays for SEO. Making your website mobile friendly will be one of the ways of improving its acceptance by Google and other search engines.
A mobile-friendly website optimizes viewing on a mobile browser, so make sure to adopt a responsive website design if you want to achieve mobile SEO. Apart from delivering mobile SEO, it’s also helpful with usability. You can find more on the advantages of making a mobile-friendly website by following this link.
Now you are better informed and shouldn’t have any problem doing a great job, which will make your blog trend within no time. Your next step should be to make a plan for how to accomplish each of the highlighted tips!
Meanwhile, let’s keep the conversation going. Feel free to add other SEO tips that are helpful to beginners and on the same note, make this article reach the masses by sharing it with your friends and colleagues.